Landbot Review: Features, Pricing, & Alternatives

Our Verdict

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Landbot Landbot
Software Type: Chatbot software
Best For: Startups to enterprise organizations looking to automate communications at a very reasonable price.
Pricing: Free - €400/mo
  • Free forever plan
  • 15+ integrations
  • Flexibility in design
  • Intuitive drag-and-drop builder
  • No mobile apps
  • Additional charges for extra features

Landbot is an AI-powered chatbot designed to increase engagement and capture more leads by automating customer communications.

The intuitive drag-and-drop chatbot builder allows beginning users to create advanced chatbots with complex interactions.

Here’s everything you need to know about pricing, features, and more.

SMB Guide’s Verdict for Landbot

We rate Landbot 7.75 out of 10. It’s a great starter chatbot for small to medium organizations of any size who want better communication with visitors and higher lead conversions, but it can be pricey if you exceed your limits.

Landbot is a comparably inexpensive AI-driven chatbot unless you exceed your limits. It’s easy to create complex chatbots you can add to your website or message service.

The free service does not include AI support. Here’s a detailed breakdown of key features, pricing, and more.

FactorRating (out of 10)
Pricing & Plans7.5
Real-Time Messaging & Canned responses8
Live Chat AI & Natural Language Processing (NLP)6.5
Customizable Chat Widgets8.5
Visitor Tracking and Analytics8.5
User Interface and User Experience9
Integrations and Compatibility8
Customer Support7.5
SMB Guide Rating7.75

SMB Guide utilizes a comprehensive set of evaluation criteria for reviewing software to keep our reviews unbiased for our readers. For more information, see our evaluation criteria.

Pricing & Plans

Plans start with a limited-feature free plan, and you have 3 paid plans to choose from.

Landbot pricing

Higher plans offer additional features. Here are the differences between price plans:


If you’re on a budget and your needs are pretty simple, you can’t beat a free forever plan. It will have subtle Landbot branding and even integrations are limited, but it’s a great way to get started.


  • Free forever


  • 100 chats included per month
  • 1 Seats included
  • Basic Flow Operations – Variables
  • Limited Integrations – Zapier, Slack, Sendgrid & Google Analytics
  • Basic Power-Ups – Human Takeover, Bricks, Goals & Custom Code
  • Team Inbox

Who it’s for: The Landbot Sandbox is perfect for startups, solopreneurs, and small businesses with small budgets.


Once your traffic picks up, or if you want more functionality, Landbot’s Starter plan is the next step. 


  • €40/mo ($44) 
  • €32/mo ($35) billed annually


  • 500 chats included per month
  • 20 AI Chats included per month
  • 2 Seats included

Everything in Sandbox plus:

  • Landbot AI – AI Lead Gen Assistant & AI FAQs Assistant
  • Upgraded Flow Operations – Conditional Logic & more
  • Custom Code CSS/JS
  • Basic Integrations – Mailchimp, Stripe & others
  • Essential Power-Ups – A/B test, File Uploads & more

Who it’s for: The Starter plan is designed for an individual or small business that wants more from their chatbot.


Growing businesses with more customer service needs will benefit from upgrading to the Pro plan. 


  • €100/mo ($110) 
  • €80/mo ($88) billed annually


  • 2,500 chats included per month
  • 30 AI chats included per month
  • 3 Seats included

Everything in the Starter Plan plus:

  • Landbot AI – AI Lead Gen Assistant & AI FAQs Assistant
  • Advanced Flow Operations – Formulas, Lead Scoring & more
  • Custom Branding
  • Essential Integrations – HubSpot, Google Sheets, Calendly & more
  • Advanced Power-Ups – Dynamic Data
  • Webhooks & API
  • Live Chat Support

Who it’s for: The Pro plan is best for mid-sized businesses and growing startups.


Landbot’s Business plan is custom designed to meet the needs of any size business with plenty of web traffic who are in need of priority support.


  • Custom pricing starting at €400/mo ($440) 


  • Custom number of chats included per month
  • 100 AI chats included per month
  • 5 Seats included

Everything in Pro plus:

  • Landbot AI – AI Lead Gen Assistant & AI FAQs Assistant
  • Priority Support
  • Dedicated Success Manager
  • Team Training
  • Custom documentation review – InfoSec, Legal & more

Who it’s for: The Landbot Pro plan is good for large businesses and any growing business with a lot of website traffic.


Landbot is a no-code chatbot platform that empowers businesses to build frictionless conversational experiences from end to end.

Try Landbot free

Real-Time Messaging & Canned Responses

Landbot’s free plan is entirely dependent on scripted responses. If you want to engage the AI service, you’ll need to move to a paid plan.

Once you do, you can use a combination of canned responses for FAQs, interactive AI chat, and live agent participation.

AI responses are more comprehensive than canned responses because they consider the question and not just the keywords to deliver more accurate answers.

AI scans your knowledge base to offer fast answers to unexpected questions.

Live Chat AI & NLP

Landbot access Natural Language Processing (NLP) via Dialogflow, a free program you can integrate with a JSON API key.

If a user responds in a different language, the program automatically translates responses on both ends.

Landbot Dialogflow

Live chat is built into the program. Agents can monitor conversations in real-time and step in to help out as necessary.

Customizable Chat Widgets

Building your first Landbot chatbot is super easy. Let’s walk through the steps. First, select the type of chatbot you want to build.

Landbot create a bot

Next, start adding blocks. You can add links to FAQ answers, graphics, or text messages to each block.

Landbot adding blocks

Success! My first message was generated with no surprises. Depending on the purpose of your chatbot, you can direct the conversation:

  • Ask for information such as name and email
  • Provide links to FAQs, like hours, address, and directions
  • Accept orders or reservations
  • Offer troubleshooting
  • Display ads or other marketing materials
  • Ask returning customers for referrals or ratings

Builder blocks let you choose the type of interaction you want to add at each step:

Landbot builder blocks

Variable blocks let you direct targeted answers to people who answer questions in a certain way. For example, you may be marketing Vikings merchandise to Minnesota customers and Dolphins swag to people in South Florida.

You can set your chatbot’s flow to match your brand voice and add your logo or a face to represent your organization. You can also change the colors, fonts, and other appearance elements.

You don’t need coding skills, but if you need help with the finer points, the Landbot Academy is chock full of the good stuff, and you can choose whatever learning method works best for you.

Note the chatbot down at the bottom left to help out if you can’t find something.

Landbot academy

You can test the bot you’re working on at any time during the process.

Visitor Tracking and Analytics

Landbot has a range of native analytics built into the program, and you can also access Google Analytics for additional information and reports.

For example, you can track your visitor – to conversion rate right in your Landbot dashboard.

Landbot analytics

Landbot creates a profile for new chat users and saves the information you define, for instance, name and email address.

User Interface and User Experience

Landbot’s interface is intuitive and easy to learn. Its visual drag-and-drop feature allows you to connect elements like blocks.

A block might contain a greeting, question, answer, suggestion, image, or ad. 

Landbot interface

When building your element blocks, you can add conditions to the flowchart to send targeted answers based on the user’s input.

For example, you may want to provide different answers to users based on age or location. Landbot offers a variety of templates with common scenarios and design options, or you can start with a blank bot.

Chatbots can have many different purposes: answering FAQs with basic information, highlighting or upselling products, accepting signups, taking reservations, troubleshooting software, customer appreciation, providing product information, and more.

Or, if you provide information, the builder will create a chatbot for you.

Landbot bot customization

With that little input, here’s what the builder generated:

Landbot bot builder

That said, the ease of training the chatbot depends on your level of service. The less you pay, the more you have to learn and do manually.

With AI-level tiers, you connect your knowledge base and website, and the AI learns on its own, building knowledge with each interaction.

Integrations and Compatibility

Landbot offers API support and integrates with an impressive array of popular apps available to paid levels:

  • Hubspot
  • API Chatbot
  • AirTable
  • Calendly
  • Custom Goals
  • Dialogflow
  • Facebook Messenger
  • Salesforce
  • Webhooks
  • Formulas
  • Google Sheets
  • Segment
  • SendGrid
  • Whatsapp
  • Zapier
  • Mailchimp
  • MessageHooks
  • Platform API
  • Slack
  • Stripe
  • Trigger Automation

You can use Zapier to connect other social media channels, your CRM, or other programs you use.

Customer Support

Users had few complaints about customer service. Landbot offers a variety of help resources, including a user forum, tutorials, articles, webinars, and blog posts.

Users who subscribe to the Business plan report exceptional service.

Landbot — Unique Features

Unlike most chatbots, Landbot offers a free canned-response chatbot option. It has limited capabilities but would satisfy simple needs or serve as a way to experiment with bot building.

Users love the ease of use and the versatility offered by the chatbot builder.

What the Experts Say About Landbot

  • Capterra rating: 4.5/5 (60+ ratings)
  • Trustradius rating: 7.2/10 (7 votes)
  • G2 rating: 4.7/5 (300+ ratings)

I’ve built a few conversational bots and landbot is fun to use. You can produce great results quickly without any help. You can use landbot for so many things – you’re really only limited by your imagination!

Sarah, Marketing & Advertising – Verified Capterra review

Landbot is really a fun tool to use. Building a bot is super easy, especially with their new Blocks system. I’ve used it on my website to qualify leads – in place of a contact form. I can see myself using it for customer surveys in the future as well. My only wish is that it could integrate with more ESPs (like ActiveCampaign). Right now it only integrates with MailChimp. You can technically integrate through Zapier, but that’s an additional recurring cost that I don’t always want to add. In any case, I’m pretty excited about the future of Landbot!

Sunny, Founder – Verified Capterra review

Landbot Alternatives

Still not sure if Landbot is the best choice for your organization? Consider these alternatives:

Free - $15/mo
$65/mo - $424/mo
Free - $79/user/mo
Free - $15/mo
$65/mo - $424/mo
Free - $79/user/mo


Manychat homepage

Manychat is an automate two-way, interactive conversations in Instagram Direct Messages, Facebook Messenger, and SMS to grow your brand.

Engage your customers instantly. Automate interactive conversations in Instagram Direct Messages, Facebook Messenger, and SMS to grow your brand.

Get started with Manychat for free!


chatbot homepage

ChatBot scans your website, help center, or other designated resource to provide quick and accurate AI-generated answers to customer questions.

A robust platform to build your own chatbot with no programming skills.

Sign up to ChatBot for free!


freshchat homepage

Compared to Landbot, Freshchat’s chatbot builder is quite similar. Freshchat’s Pro and Enterprise plans have a unique feature called IntelliAssign which assigns chats to agents based on their skills and workload.

It’s also where you can use API – Landbot has API at all levels above the free plan. Landbot has built-in options for social media channel chatbots.

The pricing structure for the two apps is set up differently as well. Freshchat offers a limited free version for up to 10 agents. Pricing tiers start at $19/month/per agent following a 21-day free trial as opposed to Landbot offering a free plan (without AI) and their plans start at $44/month with two agents included.

Both apps have service limits for plans and extra fees if you exceed them.

Start your free trial of Freshchat today!

Other options: Best Landbot Alternatives


Can I build a Landbot chat in different languages?

Yes, you can build bots in any language, use special characters, write in “right to left” (RTL) format, and even customize the system messages if needed.

You can also automatically redirect users based on language input by integrating with DeepL, a language-translation tool that allows you to use their free API for translations.

Is it Possible to customize the bot design?

Yes, in the design section located in the top navigation bar inside the builder, you can choose a pre-designed template or manually edit the colors, the background, font, header, bubble launcher icon, message bubbles, buttons, forms, avatar, elements, styles, and scripts.

What is a seat?

Each of your customer service agents is a seat. With the Starter and Pro plans, you can add seats for €25/mo ($27.50) as necessary.


Landbot is a no-code chatbot platform that empowers businesses to build frictionless conversational experiences from end to end.

Try Landbot free

Marketing, Sales, and Customer Service teams save time and cut operating costs by automating conversations with Landbot's AI Chatbot Generator.

Product Brand: Landbot

Editor's Rating:

Lucinda has spent the last 15 years working from home as a freelance writer and WordPress designer, and throughout her career, she has worked directly with several digital marketing agencies with clients in the SaaS space, ranging from e-commerce platforms to procurement software.