doola Review: Services, Pricing, & Alternatives

Our Verdict

How can you launch an LLC in the US without complexities when you’re a non-citizen? Here is what you need to have as a startup in this doola review.

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doola doola
Service Type: Business formation services
Best For: Startups, ecommerce businesses, or DAOs for non-US citizens looking to break into the US market.
Pricing: $297/yr - $2,397/yr
  • All-in-one platform
  • Provides personalized support
  • Excellent support
  • Competitive pricing
  • Extra features don't suit US citizens
  • Upsells are overdone

Launching a startup in a foreign country like the US can be challenging, especially if you do it alone. The requirements are extensive, and first-time founders often don’t know how to navigate the complexity.

However, with business formation services, it’s easy to incorporate a startup without the backend hassle.

So, in the last couple of weeks, we decided to try an emerging service known as doola. It’s a business formation service that claims to facilitate launching our startup in just 3 days.

Our queries were: How do their services compare to similar platforms, and do they offer value for money?

Let us find out in this doola review.

SMB Guide’s Verdict for doola

Entrepreneurs and their startups will find that doola lives up to its hype, given that we have evaluated the platform for several weeks to date.

Here is what we found about the platform. Now, building a startup often has a ton of backend processes that first-time entrepreneurs don’t know how to go about.

Doola comes in handy here, where it helps file your documents and even provides extra services like banking, total tax compliance, and more.

It simplifies the business formation process at a pocket-friendly cost, which makes it stand out from other tools in the market.

After compiling all these factors, we give doola an 8.8 out of 10.

FactorRating (out of 10)
Pricing & Plans8
Business Formation Services8
Processing Time8
Registered Agent Services and Costs8
Name Availability Search9
Online Document Access8
Money-Back Guarantees9
Customer Support9
SMB Guide Rating8.8

What is doola?

doola homepage

Doola is an online business platform that provides startups and CPA experts a suite of services to create, manage, and scale their US ventures globally.

Startups get features like an e-signature option, compliance monitoring, and document storage, among others, to simplify business management.

Now, for first-time founders, doola provides a guide to business formation procedures, including tax filing, EIN, operating agreements, and more.

Currently, doola has over 9k founders globally that use the platform. Not only that, Doola partners with investors like Dharmesh Shah, Hubspot co-founder, where they’ve raised seed funding totaling $3 million.

Pricing & Plans

doola provides three pricing packages that get billed annually. Each plan offers unique features, and it’s in tiers.

doola pricing


It is the entry package that startups can subscribe to and access basic services for a company formation. The plan has an annual subscription, and here is how much it costs.


$297 annually


  • US bank setup assistance
  • Company formation
  • Compliance reminders
  • Domain name

Who it’s for: It fits startups on a tight budget looking for basic company formation services.


It is the mid-level plan and, as per the doola website, the most popular. It also has an annual subscription, and here is how much it costs.


$897 annually


  • Annual compliance filing
  • Doola invoicing
  • Doola books
  • Doola management
  • US bank setup assistance
  • Annual CPA consultation

Who it’s for: It’s for SMEs with a small budget but needs more features to help them scale operations in the US market.

Total Compliance

It is the top premium package with an annual subscription. It provides more features and functionality than the Premium plan and costs.


$2397 annually


  • Doola management
  • US bank setup assistance
  • IRS tax filing
  • Quarterly CPA consultation
  • Doola invoicing
  • Doola books
  • Doola sites
  • Compliance support

Who it’s for: It suits e-commerce and DAOs that need comprehensive formation and management of operations to comply with US law.


Launch your U.S. Company from anywhere in the world, save money, save time, save stress. Do what you do best, while doola handles the rest.

Get Started
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Business Formation Services

Entrepreneurs will find that doola provides fast business formation services that comply with federal and state law. You can start an LLC in Delaware, Wyoming, or any US state and get a registered agent as an added option.

Besides business formation, doola offers services like opening a bank account, EIN, tax filing, and more.

The platform works to ease startups’ challenges in forming a company in the US. Not only that, entrepreneurs access an API they can use to create a DAO or company.

Now, startups looking to customize their business formation will find that doola supports the personalization of their company.

You can tweak the legal structure, business name, US bank, and much more. Startups can also add features like an e-commerce site, tax filing, and bookkeeping.

The services doola offers in business formation are all-inclusive whether your startup is an e-commerce, LLC, or partnership.

Processing Time

Document filing is the primary factor that can affect the processing time for business formation. Now, with doola, it takes 5 days to file your documents in any US state to form an LLC.

Now, with the government processing times, the rules vary with each state. However, it can take 2-6 months to process in most cases.

In some scenarios, entrepreneurs looking to form an LLC in a state of their choice may require a prevailing wage determination (PWD) like an H1B or H2B visa.

This requirement can slow down the process since it needs approval from federal agencies.

Entrepreneurs looking to expedite their business formation will find that doola offers that option mainly in Delaware and Wyoming.

In those two states, it can take 3 days to file your documents, but there is an extra fee of $399 plus state fees. Expedited services for EIN can take 10 days, and a bank account within 3 days.

Registered Agent Services and Costs

Entrepreneurs who form an LLC in any US state can use doola as its registered agent. The benefit of it is that you reduce the non-compliance risks.

Not only that, Doola offers their clients updates on any changes to their compliance. Now, when using doola as your registered agent, there are extra costs you need to budget besides LLC formation costs.

The cost will depend on the state, but on average, it ranges between ($0 – $350).

Name Availability Search

Startups will find a name available search tool on doola that they can use to pick a suitable name for their brand.

The tool is accurate and fast, and it even recommends ways to tweak your brand name. It’s a helpful feature because startups can avoid trademark names and confusion.

Now, using the tool is simple. Type your chosen name and view if it’s available in the specified state. If it shows availability, you will see an estimated cost of filing the necessary documents.

Online Document Access

Accessing your business formation documents online is easy through doola. Startups can access their formation certificates, showing the company name, shareholders, purpose, and location. 

Entrepreneurs can also access annual reports on their financial performance, such as a balance sheet, revenue statements, and more.

Not only that, compliance records such as permits, tax filing, certifications, and more. All these documents are accessible by print, download, or viewing on the platform dashboard.

Now, accessing these documents requires your authentication, and they secure them through encryption.

Money-Back Guarantees

Startups will find that doola doesn’t offer a money-back guarantee on its packages, even free trials. However, startups looking for an Individual Tax Identification Number (ITIN) get 100% money back on their $499 one-time charge in case the process fails.

The lack of a money-back guarantee doesn’t give peace of mind to most entrepreneurs. So, it’s crucial for startups to understand the terms before committing themselves.

Customer Support

doola offers decent support with multiple channels to reach out for help. On their website, you will find a responsive live chat, and often feedback is within 3-5 minutes.

Other channels include email, which has a 10-15 hour response, and a phone call, which takes 24 hours to get a response.

Now, for the premium plans, doola offers a dedicated representative who gives a customized client experience. Often, they focus on account management, legal, and tax expertise, where they share tips and help solve business issues.

Entrepreneurs looking to learn more about the inner workings of this platform will find the university, help center, and blog valuable.

The resources pack extensive info on company formation and all the bits of managing a business in the US for non-citizens.

Doola – Additional Services

The extra services that startups and entrepreneurs can expect to find in Doola include:

  • Doola Tax: Entrepreneurs using this service receive valuable guidance on navigating US tax regulations for their company. A dedicated representative works closely with them to understand their specific business needs and recommends a tailored tax package that aligns perfectly with their requirements. This personalized approach ensures that entrepreneurs can confidently file their taxes and meet their financial obligations promptly and efficiently.
  • Doola Banking: Startups get help opening a bank account for their company in the US, where they can transact and accept payments. Doola recommends partner institutions that enable them to safeguard customer data through encryption.
  • Doola Total Compliance: Entrepreneurs get help filing taxes, renewing their EIN, and staying compliant with the IRS. The feature also sends reminders to businesses on due dates and any other obligations.
Arjun Mahadevan

“We want to empower startups and entrepreneurs globally, given that most cannot access traditional methods of creating wealth. So, instead of wasting time running a business without growth, why not automate some services with a click of a button?”

Arjun Mahadevan, CEO @ doolaHQ

What Experts Say About doola

Many users online have expressed their experience on TrustPilot about how they find Doola. Here are their testimonials.

Quick, easy and efficient. Doola was able to form my LLC in just a few business days (about 5). Doola was quick to inform me that my preferred LLC name was unavailable, and was quick to contact me for alternatives.

Verified Trustpilot review

Doola is an outstanding and efficient for helping me get my LLC. Very professional, and quick at taking care of business or getting back to you. I am soo excited moving forward in my business journey knowing I have doola on my side . Thank you for your amazing work!

Bassam – Verified Trustpilot review

doola Alternatives

Entrepreneurs can find valuable features and functionality in doola, but it’s not the only platform. We took it upon ourselves to find worthy alternatives that provide what doola lacks, and they are:

Primary Rating:
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$199/yr - $349/yr
$149 - $349
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$199/yr - $349/yr
Primary Rating:
$149 - $349


Firstbase homepage

Firstbase is an online platform based in NY, USA, that helps entrepreneurs launch, manage, and grow a startup. This platform provides services similar to doola, such as bank account opening, tax filing, business management, and more.

However, unlike doola, Firstbase Start gives startups Stripe financial tools and partner benefits. Not only that, the platform offers a lifetime subscription of $399 with a money-back guarantee of seven days.

This service makes Firstbase Start an ideal choice for startups operating on a tight budget and requiring seamless incorporation of their venture into the US, regardless of their location.

Get started with Firstbase


ZenBusiness homepage

ZenBusiness is an LLC formation company like doola that also offers a free option, as long as you pay state fees. Their paid plans are similarly priced, though the premium plan is a bit more expensive at $349/year compared to $299.

The difference is the annual plans ensure “worry-free compliance.” This is best for people who want to form an LLC – not a non-profit or corporation.

Start an LLC with ZenBusiness


LegalZoom homepage

LegalZoom is an online full-service legal document platform that covers far more than business formation services. Like the others mentioned here, they offer a free package where you just pay filing fees.

This is best for people who want one platform to handle all their legal matters.

Get started with LegalZoom today!

Other options: Best doola Alternatives

Getting Started with doola

Doola is a decent business formation service that startups and entrepreneurs will find valuable in launching their US venture.

The service will help you open a bank account, get an EIN, and all business formation processes. Not only that, you can launch an LLC in Delaware, Wyoming, or any of the US states and even add doola as your registered agent.

Signing up with Doola today is your best bet in launching your venture as a US-registered company in just 3 days.


How nuch does doola company formation cost?

The starter charge for an LLC formation in doola is $297. However, there are more add-ons for services like tax compliance and legal advice that can rise to 1k+.

Compared to corporate advisers, this is a steal.

Do you need to be a U.S. citizen to work with doola?

You don’t have to be a US citizen to work with doola. The platform is open to all entrepreneurs globally who want to incorporate their businesses.

What does doola help with to form a company?

Doola focuses on EIN, bank account creation, business addresses, and payment gateways. These are the basic formation processes you get, but there are other add-on services that you get at an extra fee.


Launch your U.S. Company from anywhere in the world, save money, save time, save stress. Do what you do best, while doola handles the rest.

Get Started
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doola helps you form and run your US business (LLC) from anywhere, fast, and in just a few clicks.

Product Brand: Distributed Inc.

Editor's Rating:

Jessica Pereira helps SaaS and digital marketing brands build long-lasting customer relationships with meaningful content. Her favorite topics include career development, productivity, and email marketing.