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7 Best doola Alternatives & Competitors

Explore our top picks for Doola alternatives. Uncover 7 robust platforms that offer unique features to support new business creation.

Best Overall
Best for Startups
Best for LLCs

Kickstart your business in minutes with LegalZoom's business formation services.

Firstbase is the simplest way to start, grow, and manage a US business.

ZenBusiness has all the tools you need in one place to start, run, and grow your own business.

Best Overall

Kickstart your business in minutes with LegalZoom's business formation services.

Best for Startups

Firstbase is the simplest way to start, grow, and manage a US business.

Best for LLCs

ZenBusiness has all the tools you need in one place to start, run, and grow your own business.

doola, while offering a wide range of services for business formation, has been reported to have issues with its user portal and communication.

This, combined with the fact that the cost of using Doola is higher than some of its competitors, is why many seek alternatives.

LegalZoom stands out as the top contender due to its comprehensive services and competitive pricing. 

As a trusted resource on the market, the SMB Guide team has conducted thorough research on each of these options to help you find a platform that best aligns with your needs.

1. LegalZoom

LegalZoom homepage

Best suited for: LegalZoom is best for small business owners and entrepreneurs who are looking for cost-effective legal and tax assistance.

Pricing: $149 – $349


Services in all 50 states

Flat-rate fees

60-day money-back period

Incredible customer support


Expensive add-ons

Turnaround time depends on the states

LegalZoom is an online legal technology and services platform that offers access to independent attorneys and self-service tools.

Though it is not a law firm and does not provide legal advice, it can help with a range of legal needs – one of which is business formation.


  • Business formation services
  • Secure document storage and retrieval
  • Legal forms
  • Attorney consults (on premium LLC plan)

LegalZoom Vs doola

Best ForEntrepreneurs and small business ownersStartups, ecommerce businesses, or DAOs for non-US citizens
Standout FeatureAccessibility and comprehensive offerings suiteStreamline LLC formation
Pricing$149 – $349$297/yr – $2,397/yr


With LegalZoom, you can get guidance and support for choosing a business structure and help make it official in your state.

They offer a range of packages to help you choose the best option for your budget and needs.

Start your business with LegalZoom today!

Get started with LegalZoom

2. Firstbase

Firstbase homepage

Best suited for: Firstbase is best for entrepreneurs looking for a simple and easy way to form an LLC in any of the 34 states they service.

Pricing: $399 one-time fee


One-time free

Quick processing

Hands-on customer support

Great for startups


Limited state availability

Not scalability

Firstbase is a business formation service designed for international entrepreneurs wanting to establish a U.S. presence.

Services include company formation, banking setup, payments, and payroll management.


  • Form your business in any of 34 states
  • Open business bank account (subject to approval)
  • Expedited EIN setup
  • Lifetime expert support

Firstbase Vs doola

Best ForBusiness owners looking to incorporateStartups, ecommerce businesses, or DAOs for non-US citizens
Standout FeatureStreamline LLC formationStreamline LLC formation
Pricing$399 + state fees$297/yr – $2,397/yr


Firstbase is an affordable way to establish a presence in the U.S. market, regardless of where you, as a business owner, are located.

There are multiple services available to support your business after it is formed.

Start your business with Firstbase

Get started with Firstbase

3. ZenBusiness

ZenBusiness homepage

Best suited for: ZenBusiness is an excellent choice for small business owners who want to form a LLC or corporation fast at an affordable rate.

Pricing: $199/yr – $349/yr


$0 starter plan

1 year free registered agent

Fast filing

Expert customer service


Limited online features

EIN unavailable on starter pack

ZenBusiness is an online platform that offers services to help start, run, and grow a business.

They offer comprehensive solutions for business formation, ranging from filing the necessary paperwork with the state to making your business official.


  • Business formation services
  • Registered agent services
  • Operating Agreement 
  • EIN registration

ZenBusiness Vs doola

Best ForEntrepreneurs and small businessStartups, ecommerce businesses, or DAOs for non-US citizens
Standout FeatureExpedited filingStreamline LLC formation
Pricing$199/yr – $349/yr$297/yr – $2,397/yr


ZenBusiness has earned recognition as a top LLC service provider, offering affordable plans that fit a wide range of budgets.

They also have an endorsement from investor Mark Cuban.

Start an LLC with ZenBusiness

Get started with ZenBusiness

4. Stripe Atlas

stripe atlas homepage

Best suited for: Stripe Atlas is best for companies who want to establish an LLC or C-corporation in Delaware.

Pricing: $500 + $100/year


Exclusive discounts

Stripe ecosystem

Built for founders

Automated process


Only LLC’s and C-Corps

Focus on Delaware incorporation

Stripe Atlas is a reliable, safe, and fast platform designed to help company founders launch their startups in the U.S. from anywhere in the world.

It streamlines the business formation process, allowing you to establish a company in Delaware in just one click.

It generates the necessary documents, forms your company, hires a registered agent, and assists with setting up a business bank account.


  • Incorporate in Delaware
  • First year of registered agent service
  • EIN filing and retrieval
  • Document templates to help you start and run your businesses

Stripe Atlas Vs doola

CriteriaStripe Atlasdoola
Best ForTech industry ecommerce startupsStartups, ecommerce businesses, or DAOs for non-US citizens
Standout FeatureIntegrated with StripeStreamline LLC formation
Pricing$500 + $100/year$297/yr – $2,397/yr


With the streamlined business formation process, Stripe Atlas gives founders everything they need to get legal so they can focus on running and growing their businesses.

5. Tailor Brands

Tailor Brands homepage

Best suited for: Tailor Brands is the best option for businesses on a budget. Going beyond LLC formation services, the platform makes it easy to build your new company’s brand

Pricing: $0-$249/year


Free plan available

Easy setup wizard

Logo creation

Additional services to support your business


Only works for LLCs

2 week wait time on entry plan

Tailor Brands is a comprehensive online platform for business formation, specializing in the creation of LLCs.

The platform provides an easy-to-follow process for setting up an LLC, offering services such as filing the necessary paperwork, providing a registered agent service, and ensuring the secure handling of formal business documents.


  • LLC formation
  • AI-powered graphic design tools
  • Brand identity creation
  • Website builder (upgraded plans)

Tailor Brands Vs doola

CriteriaTailor Brandsdoola
Best ForEntrepreneurs on a budgetStartups, ecommerce businesses, or DAOs for non-US citizens
Standout FeatureAdditional support servicesStreamline LLC formation
Pricing$0-$249/year$297/yr – $2,397/yr


With Tailor Brands, entrepreneurs get everything they need to form their new business, with additional tools for branding, educational material, and support to help them build their company.

Get started with Tailor Brands

Get started with Tailor Brands

6. Clerky

clerky homepage

Best suited for: Clerky is the ideal choice for startups looking for help to form their C-Corporation to keep things legal and compliant.

Pricing: $427 to $819


Fundraising support

Option for pay-per-service

Native collaboration features

Legal compliance for startups


Only does C-Corps

No money-back guarantee

Clerky is a leading online platform that specializes in startup legal paperwork, including the formation of Delaware C corporations.

They also offer post-incorporation services, including fundraising, hiring, commercial and maintenance products.


  • Expedited incorporation
  • Delaware registered agent first-year
  • Reminders for legal compliance

Clerky Vs doola

Best ForStartupsStartups, ecommerce businesses, or DAOs for non-US citizens
Standout FeaturePost-incorporation servicesStreamline LLC formation
Pricing$427 to $819$297/yr – $2,397/yr


Clerky may not provide LLC services, but offers a comprehensive range of services for Delaware C corporation formation.

It excels in post-incorporation services and support.

7. Northwest Registered Agent

northwest registered agent homepage

Best suited for: Northwest Registered Agent is best for entrepreneurs who want to start or expand their business.

Pricing: $39 + state filing fees


Simple flat-rate pricing

DIY Options

Free templates

Additional services


Mailboxes not available in all states

Virtual offices not available in all states

Northwest Registered Agent is a reputable online service offering fast and easy business formation services.

They specialize in forming LLCs. It includes articles of organization, resolutions, operating agreements/bylaws, certificates, and registered agent service.


  • Registered agent service
  • Change of registered agent
  • Annual report filing service
  • Mail forwarding and scanning service
  • Virtual office and office leasing

Northwest Registered Agent Vs doola

CriteriaNorthwest Registered Agentdoola
Best ForEntrepreneursStartups, ecommerce businesses, or DAOs for non-US citizens
Standout FeatureVirtual officesStreamline LLC formation
Pricing$39 + state filing fees$297/yr – $2,397/yr


Northwest Registered Agent is an affordable way to start a business. It’s an ideal option for people who also want a virtual address or office.

Though the mailboxes and offices aren’t available in all states, they cover most of the country.

Start your business with Northwest Registered Agent

Get started with Northwest Registered Agent

Which doola alternative is best for me?

We’ve explored some of the top alternatives to Doola for business formation services.

Each platform has pros and cons, so it’s crucial to identify your specific needs and priorities before deciding.

Remember, the right choice can make starting your business smoother and more efficient.

Quick recap of doola alternatives:

  1. LegalZoom
  2. Firstbase
  3. ZenBusiness
  4. Stripe Atlas
  5. Tailor Brands
  6. Clerky
  7. Northwest Registered Agent

Kickstart your business in minutes with LegalZoom's business formation services.

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