Book Like A Boss Review: Services, Pricing, & Alternatives

Our Verdict

Book Like A Boss is anything but basic appointment scheduling software. Book appointments, take payments, and track everything. Read my detailed BLAB review.

This post contains affiliate links, and we will be compensated if you buy after clicking on our links.

Read our review guidelines.

Book Like A Boss Book Like A Boss
Software Type: Booking page builder
Best For: Any business that schedules appointments, from solo entrepreneurs to enterprise-level organizations.
Pricing: $10/user/mo - $35/user/mo
  • 14-day free trial
  • 15+ integrations
  • Unlimited appointments
  • Customizable booking pages
  • No mobile app
  • Limited features for lower-tier plans

Book Like a Boss takes scheduling and payments off your plate so you can concentrate on more important things.

It offers a robust slew of features you don’t typically find on calendar apps.

Here’s everything you need to know.

SMB Guide’s Verdict for Book Like a Boss

Book Like a Boss is the most robust and fully featured meeting scheduling solutions on the market. It’s super simple to use, integrates automatically with your calendar, and offers a range of plans and payment options that work for even the smallest budget.

The most common complaint is its design. It’s functional, not flashy.

FactorRating (out of 10)
Pricing & Plans10
Appointment Workflow Automation9
Customization Options8.5
Calendar Management Features9.5
Automated Reminders and Notifications9.5
Client Management and Communication7.5
User Interface and User Experience8
Integrations, Compatibility, & Supported Platforms9
Customer Support8.5
SMB Guide Rating9

You can read more about these in our criteria evaluation guide.

Pricing & Plans

BLAB offers a complicated pricing structure to meet the needs of freelancers and solo entrepreneurs up to enterprise companies.


BLAB has 4 tiers for freelancers, ranging from $8.33/month to $25/month billed annually. Here’s the breakdown for each tier.

Book Like A Boss freelancer pricing


The lowest price after a free trial, the Expresso package is good for a freelancer on a budget with basic needs. The major drawbacks are no custom branding or domain name.


  • $10 per month
  • $8.33 per month billed annually


  • Automated SMS notifications
  • Embed BLAB in your existing website or Facebook page
  • Integrate with popular calendar apps
  • Create text pages
  • Book groups, classes, and events
  • Integrate with your favorite calendar and other popular apps
  • Email, social media, and chat support

Who it’s for: This is best for people who work alone, such as a freelancer or entrepreneur, and need to regularly schedule meetings with clients, vendors, or other freelancers.


For a few dollars more, Mocha provides everything in the Expresso plan with more customization.


  • $12 per month
  • $10 per month billed annually


Everything in the Expresso plan plus:

  • Use your own domain
  • Remove all BLAB branding
  • Create a custom footer

Who it’s for: Mocha is for freelancers or solo entrepreneurs who want branding and customization but do not charge for meetings, bookings, or events.


The third tier, Cappuccino, is perfect for freelancers or entrepreneurs who charge for meetings, services, memberships, classes, or events, but customization is not included.


  • $20 per month
  • $16.66 per month billed annually


All Expresso features plus:

  • Accept payments for bookings
  • Offer discount coupon codes
  • Book events and classes
  • Set up recurring meetings
  • Collect membership fees

Does not include:

  • Your custom domain
  • White-label site
  • Create a custom footer

Who it’s for: This is best for freelancers and entrepreneurs, who sell online services such as consultation, classes, podcasts, offer memberships, or host events.


The top-tier freelancer plan combines all the features of the other plans in the same package. 


  • $30 per month
  • $25 per month billed annually


Everything in the Expresso plan plus:

  • Accept payments for bookings, products, or memberships
  • Offer coupon codes for discounts
  • Book events and classes
  • Book recurring events
  • Sign up memberships
  • Provide a custom domain
  • Remove all Book Like a Boss branding
  • Create a custom footer

Who it’s for: This is best for freelancers or entrepreneurs, who sell online services and need to book meetings or events, charge a fee or membership, and want white-label customization and a custom domain.

Company Plans

Company plans are for small businesses who need to schedule meetings or events with a team.

Book Like A Boss company plans


Prices start at 3 users and up to 100 users can be added.

  • $35 per month/3 users/For every additional user, add $10
  • $25 per month billed annually//For every additional user, add $8.33


All core features plus:

  • Create a branded homepage 
  • Assign individual employee pages and set permission levels
  • Use a custom domain
  • Priority support
  • Display customer testimonials

Who it’s for: This is best for small companies who sell online services. The company option has enough features to serve as a complete website for a service-based digital company.

Company Pro

Book Like A Boss company pro pricing


Add $5 per user to Company price.


All of the core features, plus:

  • Remove Book Like a Boss Branding
  • Additional customization
  • Higher SMS limit – from 100 to 200 per seat

Who it’s for: This is best for small companies who sell online services and want white-label customization, including branding and domain name.


For large companies with a lot of users, Book Like a Boss offers custom, fully-white labeled enterprise solutions.

Plans start from $5,000 USD/mo.

Book Like A Boss

All-in-one scheduling platform for you to take appointments, sell your services and manage your business.

14-day free trial
We earn a commission if you make a purchase, at no additional cost to you.

Appointment Workflow Automation

With Book Like a Boss, the appointment scheduling process is simple. You provide your clients or team with a link to your booking page, and they’ll choose the event they are interested in and find an available date and time.

Which means anyone from personal trainers to podcasters with a paid audience in the hundreds can book times and collect fees without lifting a finger.

What’s more, you can automate an intake form to gather pertinent information about your client before your meeting.

So let’s say you’re a real estate agent. Prospective clients can answer questions about their budget, what they’re looking for, what neighborhoods they’re interested in, and more when they are booking an appointment.

Which means you’ll be prepared to show them the perfect listings and sell more houses faster.

Book Like A Boss real estate agent page

There’s a built-in buffer time before and after meetings, and clients can cancel or reschedule on their own.

You choose your availability, and the software automatically blocks out booked times and sends a confirmation message when an appointment is booked.

Clients can even pay for your services or products when they book.

Book Like A Boss payment feature

Customization Options

Meeting customization is nearly unlimited. You can book a one-on-one 5 minute meeting or a 12-hour virtual seminar with whatever number of attendants your meeting service (Zoom, for instance) allows.

Book Like A Boss meeting customization

Other customization options include:

  • Specify how you’ll meet – online via Zoom or another video call service, phone call, or in person
  • Allow invitees to invite other guests – or not
  • Choose how far into the future bookings can be set
  • Block out times for other activities, set buffer time, minimum notice, and a daily booking limit so you can manage your time wisely
  • If you’re just getting started and want to look like you’re in demand, you can specify a percent of your workday to “look busy” 

In addition to customizing bookings, you have plenty of options to turn the landing page into a nicely designed website.

Already have a great website? No problem. You can embed a booking feature in an existing site.

Book Like A Boss embed booking feature

Calendar Management Features

BLAB integrates with Google Calendar, MS Exchange, Outlook, Apple Calendar, and Office365, which covers all the most popular choices.

You or the client can easily cancel or reschedule appointments, and if you’re meeting a client in a different time zone, BLAB will automatically convert to the right time for each of you.

Automated Reminders and Notifications

When a booking is scheduled, BLAB sends an automated confirmation with a calendar invite, then sends reminders and notifications to all parties.

It even automatically books your Zoom call.

Client Management and Communication

Internal features include:

  • GDPR compliance
  • messaging
  • listing management
  • data export
  • reporting

Booking confirmation and meeting reminders are sent automatically to meeting participants via SMS or email.

However, communication is one-way. There is no in-app option for customer response. Some features of Book Like a Boss can be integrated with other client softwares such as Mailchimp and ActiveCampaign.

For example, users can add contacts to automations from new bookings.

User Interface and User Experience

There’s a lot to learn, but the Book Like a Boss interface is simple, uncluttered, and intuitive. Customization options are easy to find and use.

Navigation is laid out on a detailed left sidebar.

Book Like A boss dashboard

Since there are so many features, it may take some time to get the hang of using Book Like a Boss, but you can start simple and work your way up.

Here’s what getting started with a free trial looks like. After you input basic information – just name, email, and pick a password, no credit card required, you set up availability times:

Book Like A Boss getting started

Next you connect your calendar (you can skip this step)

Book Like A Boss calendar sync

And that’s it, your account is created and a sample meeting is automatically set.

Book Like A Boss account creation

Next, you can start exploring the dashboard, complete your profile, and customize meetings. An automated chat window opens to help you get started.

Book Like A Boss profile creation

Integrations, Compatibility, & Supported Platforms

Book Like a Boss integrates seamlessly with all kinds of popular apps, which give you all kinds of options to automate and communicate with your clients :


  • Clover
  • Square
  • Paypal
  • Stripe


  • Google Calendar
  • Office 365
  • Apple Calendar
  • Outlook 
  • MS Exchange


  • Google Analytics
  • Facebook

Other types of apps:

  • Webhooks
  • Tag Manager
  • Dubb
  • YouTube
  • Mailchimp
  • Zoom
  • Zapier
  • WordPress
  • Google Maps

Customer Support

According to dozens of customer reviews, Be Like a Boss customer support is top notch – fast and responsive.

Contact is achieved via a message center embedded in your dashboard, and you’re steered toward the knowledge base first.

Book Like A. Boss knowledge base

There’s also an ever present chatbot available for common questions. The knowledge center is full of information, tutorials, and videos, and there’s an active private facebook group where you can chat with staff and other users.

Book Like a Boss — Unique Features

It’s hard to know where to start. Book Like a Boss can function as a complete website, or can be embedded in an existing website.

Unlike almost every other scheduling app, it accepts payments, and you can ever prescreen meeting applicants manually or automatically using parameters you set.

For example, if you offer onsite services, like carpet cleaning, landscaping, or in-home massage, you can specify the area you work in and automatically reject any bookings outside your area. 

One thing I absolutely loved was the integration with Google Maps. If you’re hosting an in-person meeting at your office or a venue, you can embed a map on the landing page and include a link in your meeting information.

What the Experts Say About Book Like a Boss

These are Book Like a Boss ratings on some of the most popular review sites:

  • Trustpilot: 4.8  (107 reviews)
  • G2: 4.5 stars (25 reviews)
  • Capterra: 4.7 stars (337 reviews)

With few exceptions, the user reviews on every site are overwhelmingly positive, with few negative complaints.

Here are a few real customer reviews:

BLAB has made booking our time a breeze and has also improved our sales numbers. The site we created for our business (Company Plan) sells itself with testimonials, videos, and about us sections. It really is a spectacular product and the best booking site on the market.

Steven L., Attorney – Verified Capterra review

It is so easy to create new appointments and set up all kinds of scheduling parameters with Book Like A Boss. I use it on a daily basis and it gets me out of the back and forth of multiple emails or texts trying to coordinate calendars.

Kevin M., Consultant – Verified Capterra review

Book Like a Boss Alternatives

If you’re not sure if Book Like a Boss is the appointment scheduling software for you, check out these popular alternatives:

Primary Rating:
Primary Rating:
Primary Rating:
$20/mo - $61/mo
Free - $19.95/mo
Free - $20/mo
Primary Rating:
$20/mo - $61/mo
Primary Rating:
Free - $19.95/mo
Primary Rating:
Free - $20/mo

Acuity Scheduling

acuity scheduling homepage

Acuity Scheduling is the most similar appointment scheduling app I looked at. It offers many of the same features as Book Like a Boss, including payment processing, and Acuity offers API. It can get quite pricey in the high-tier plans.

Acuity plans cost $16 – $49/user/month. Book Like a Boss costs $10 -$15 /user/month and offers full functionality at any level.

The price difference is white-labeling, not features.

Try Acuity Scheduling for free!


doodle homepage

While Doodle is in the same appointment scheduling category as Book Like a Boss, it lacks many of the features that make BLAB stand out, including attendance tracking, payments, customer database, customizable fields and forms, and multi-language support.

Doodle starts at $6/user/month. Book Like a Boss costs $10 -$15 /user/month and offers full functionality at any level.

The price difference is white-labeling, not features.


calendly homepage

With more than 20 million users, Calendly is possibly the most well-known scheduling software on the market. It’s solid, reliable, and has a nice interface.

Like Book Like a Boss, Calendly offers scheduling, automated reminders and notification, and data reporting, but unlike BLAB, it has no payment options and no additional website features, but it does have a limited free plan.

Calendly has a limited feature free plan. The paid plan costs $20/user/month. Book Like a Boss costs $10 -$15 /user/month and offers full functionality at any level.

The price difference is white-labeling, not features.

Getting Started with Book Like a Boss

Whether you’re a solopreneur, freelancer, or manage a huge organization, Book Like a Boss really stands out as an affordable appointment scheduling software with a ton of extra features.

If you’re looking to simplify your bookings, collect payments for services or memberships, and track attendance and other data, Book Like a Boss is perfect for you.

Sign up for your free trial today!


How much does Book Like A Boss cost?

You can start with a two week free trial. After that you choose one of many plans ranging in cost from less than $10 to $15 per user.

What types of bookings can I set up?

Book anything you like, including standard free meetings, service meetings that require payment, like coaching, consulting, or classes, or even in-person services like haircuts, real estate showings, or a bouncy house rental.

You can also set up a sales funnel or event page.

Does BLAB take a cut of my sales?

No. You pay for the service and keep 100% of what you sell. There are no hidden fees.

Book Like A Boss

All-in-one scheduling platform for you to take appointments, sell your services and manage your business.

14-day free trial
We earn a commission if you make a purchase, at no additional cost to you.

Lucinda has spent the last 15 years working from home as a freelance writer and WordPress designer, and throughout her career, she has worked directly with several digital marketing agencies with clients in the SaaS space, ranging from e-commerce platforms to procurement software.