Marketing

Learn about the best marketing SaaS solutions, comparison guides, versus articles, and marketing tips for small businesses.

What is Marketing Automation & How It Works?

Are you spending too much time on tedious marketing tasks such as scheduling sales calls, sending invoices, sending email drip campaigns, follow-up messages, and posting ...

Beatrice Manuel

10 Surprising Benefits of Email Marketing You Need to Know

Does your business struggle with a limited marketing budget and rising customer expectations? There is a way to fix that! It’s through email marketing.  Studies ...

Jessica Pereira

How Much Does Email Marketing Cost?

Email marketing cost averages between $51 and $1000 per month for email marketing software and agency services. Email marketing software itself is generally priced between ...

Charlee Harmon

15 Most Effective Email Marketing Strategies & Tips

Is there an email marketing strategy still working in 2024? With an email open rate of 37.72%, only a handful can deliver the necessary results.  ...

Jessica Pereira

Klaviyo Review: Features, Pricing, & Alternatives

Klaviyo excels in email marketing automation, segmentation, and analytics, making it a top choice for businesses. However, its learning curve can be steep. Discover more ...

Lucinda Honeycutt

15+ Emerging MarTech Trends & Innovations to Watch for 2025

MarTech is no longer optional. Businesses need it to solve challenges like finding new customers and differentiating their brand or they’ll lose their competitive edge. ...

Rhiannon Stone

7 Best ThoughtMetric Alternatives & Competitors

ThoughtMetric is a marketing attribution platform designed to help businesses track the effectiveness of their advertising efforts across various channels. But there are a few ...

Pasha Abdulov

7 Best AnyTrack Alternatives & Competitors

AnyTrack is a software solution that provides real-time tracking and analytics for your marketing efforts. But, it has some downsides to consider. First, AnyTrack can ...

Pasha Abdulov

7 Best SegMetrics Alternatives & Competitors

SegMetrics is a marketing analytics and attribution platform that connects all your marketing data to revenue. However, some of its drawbacks will make you think ...

Pasha Abdulov

15 Email Marketing Trends to Watch Out for in 2025

If you’re looking to start your brand’s email marketing campaign, it’s not a smart move to rummage through your inbox.  You don’t know how successful ...

Mughees Mehmood

Customers.ai Review: Features, Pricing, & Alternatives

Are you seeking a solution to supercharge customer engagement and retention? Customers.ai could be your answer. This innovative platform aims to transform how businesses interact ...

Lucinda Honeycutt

7 Best WeCanTrack Alternatives & Competitors

WeCanTrack is an ad tracking solution that’s designed primarily to help affiliate marketers and web publishers track conversions properly. Founded in 2019, WeCanTrack is a ...

Conor M. Hughes