Mailmunch Review: Features, Pricing, & Alternatives

Looking for a way to capture leads from your site and convert them into lifelong customers? Start using email marketing software. Mailmunch excels at it.

It helps businesses collect emails through popup forms. However, Mailmunch has a drawback: It lacks advanced automation capability.

So, what does it offer as an email marketing software? Let’s find out in this Mailmunch review.

SMB Guide’s Verdict for Mailmunch

MailMunch gets an 8.5 out of 10 rating.

It focuses on lead generation and offers businesses a solid foundation for email marketing. Its email builder, Shopify pages, abandoned cart tools, and customizable popup forms make it a viable option. 

However, the lack of extensive integrations and basic automation features makes it struggle to compete with industry leaders.

The good thing is that the platform offers features that fit SMBs that struggle with list building but need software with basic automation.

Factor	Rating (out of 10)
Pricing & Plans	8.5
Marketing Automation Capabilities	8
Email Builder	9
Campaign Performance Tracking	8
User Interface and User Experience	9
Integrations and Compatibility	8.5
Customer Support	8
SMB Guide Rating	8.5

In this review of Mailmunch, I’ve followed SMB Guide’s detailed criteria for evaluating the email marketing software.

Pricing & Plans

MailMunch’s pricing structure is simple. It offers two plans but without a freemium. The packages also have a two-week trial period and a 100% money-back guarantee.

The pricing depends on the number of contacts and users can choose an annual or monthly billing cycle.

Premium

It is the entry plan with a 1K contact list limit and offers advanced email marketing features.

Price

• Monthly: $19.99
• Yearly: $167.88

Features

• Custom domains and drip emails
• Premium templates
• Unlimited campaigns
• Unlimited forms and landing pages
• Email automation
• Abandoned cart emails (Shopify)
• 1K Contacts
• Advanced reporting and analytics 

Who it’s for: Solopreneurs with a small contact list looking for premium email marketing capability.

Custom

Custom

Features

• Unlimited forms and landing pages
• Advanced reporting and analytics
• Email automation
• Abandoned cart emails (Shopify)
• Custom domains and drip emails
• Premium templates
• Unlimited campaigns

Who it’s for: SMBs with a more extensive email list looking for advanced lead gen and email marketing features.

Marketing Automation Capabilities

The marketing automation function on MailMunch is advanced, allowing users to create complex workflows.

It supports using conditional actions in creating personalized sales funnels based on behavior. 

MailMunch also offers a range of trigger varieties for automated actions.

They include:

• Behavior triggers: email open rates, CTR, site visits, and more
• Time-based triggers: anniversaries, dates, or intervals

The platform lacks direct integration with social media for cross-channel automation. However, for dynamic personalization, MailMunch allows personalized content creation within workflows. 

It is through behavioral data that users can customize email messages that are relevant to the contact list.

Email Builder

Mailmunch offers users an extensive library of pre-made customizable templates for creating campaigns. When creating campaigns, users can choose between free and paid templates.

The good thing is that the templates are visually appealing and include specialized niche markets like real estate, retail, and more.

Mailmunch also provides an email editor with drag-and-drop capability for customization. The builder offers flexibility, allowing users to rearrange the template elements and add images without coding skills.

Mailmunch excels at optimizing the templates for mobile devices. It helps offer a seamless user experience across different screens.

Users with coding skills will find that Mailmunch supports template editing through HTML. It is a plus since it adds a layer of flexibility and allows for granular customization control of the overall email appearance.

Regarding preview and testing email tools, Mailmunch offers them. Users can use them to test emails across various devices and clients. The feature is critical for checking whether the emails render seamlessly for all recipients.

Campaign Performance and Tracking

Mailmunch offers campaign tracking capabilities, where users can monitor metrics like CTR, ROI, and more. The platform also gives users a real-time reporting dashboard with an analytics overview.

Through real-time reporting, users can get insights on what needs improvement.

Mailmunch also allows users to create specific campaign goals. Some include increasing website visits, generating leads, or bumping revenue. Mailmunch then tracks the campaign goals and provides insights into what is working.

Users looking to A/B test the different campaign elements will find Mailmunch supports it. It offers in-depth test results and statistical significance for better insights. Users can refine their strategies for better performance based on the test results.

Given that Mailmunch provides built-in analytics, users can still integrate 3rd-party analytics apps for granular analysis.

User Interface and User Experience

The Mailmunch interface is modern and easy to navigate, with a straightforward menu and discoverable features. It also provides a dashboard that centralizes all the features, organizes them logically, and provides a clear overview.

Mailmunch also provides an email builder with drag-and-drop functionality and a library of pre-made templates. The templates are extensive, and users can choose between free and paid.

Regarding the builder, it is flexible, allowing users to customize the templates to their liking or build from scratch. Mailmunch also includes preview and testing tools to ensure email consistency across devices.

The best part is that users can preview the emails in real-time to see how they look. It is an essential feature for delivering optimal user experiences. 

Lastly, Mailmunch provides a customizable dashboard with quick access to frequently used functions. It helps give shortcuts to enhance productivity.

Integrations and Compatibility

MailMunch integrates with popular CRMs like Aweber, Mailchimp, GetResponse, and more. The integration is seamless and streamlined for customer data sync. The compatibility simplifies segmentation, contact management, and more.

For custom integrations, Mailmunch allows the use of Zapier. Users can add a custom application or scrape data through it.

Mailmunch also offers integration with e-commerce systems. Some of them include Magento, WooCommerce and Shopify. It helps facilitate customer data sync, enabling personalized email campaigns based on behavior.

Regarding social media integration and analytics tools, Mailmunch allows adding them using Zapier. The platform also provides an iOS version only for mobile apps.

Through it, users can access their workflows remotely or on the go.

Customer Support

Mailmunch offers support through live chat, phone and email. Live chat is the fastest, with replies taking under five minutes. The feedback is in-depth, and the agents are knowledgeable about the issues raised.

Email and phone are slower, taking up to 24 hours to get a response. Users looking for self-help resources will find a blog and resource center.

The blog offers helpful articles covering topics like ecommerce, email marketing, and more. The resource center provides guides on common inquiries and the best ways to set up the software.

Mailmunch lacks a community forum, but users will find an affiliate program that they can take advantage of.

Mailmunch – Unique Features

Besides providing a capable lead gen and email marketing platform, Mailmunch offers more than the basics.

Here are two features that make it unique. 

• Abandoned Shopping Cart Tools: These features allow e-commerce stores to recover lost sales and customers through fun campaigns. They include abandoned cart flow, editable time sequences, coupons, spin wheel offers, and more.
• Shopify Pages: These pages are applicable in different use cases in a customer’s journey. MailMunch allows users to customize and add them to their Shopify stores. The pages allow your online store to stand out and increase sales conversions.

What Experts Say About Mailmunch

Mailmunch has received positive and lukewarm reviews on its inner workings on sites like G2 .com.

Overall, I have found MailMunch to be intuitive, user-friendly, and effective. I haven’t come up with any ideas that I couldn’t implement using MailMunch. I consider it to be an essential plugin to all my WordPress websites.

Barbara F., Consultant – Verified Capterra review

My experience was good, I initially had an issue where my form wasn’t displaying on my WIX website. I was able to talk with one of their customer service reps & he resolved my issue promptly.

Jeffrey Z., Owner – Verified Capterra review

Mailmunch Alternatives

Not every business will find Mailmunch’s features suitable for their workflows. So, we researched and found these 3 alternatives that offer what Mailmunch lacks.

Mailchimp

Mailchimp offers a well-rounded email marketing platform with tools fitting all business sizes. Unlike MailMunch, MailChimp offers a broader range of features, including social media advertising.

It also provides an extensive integration stack of 200+ applications. It makes MailChimp fit all business types looking for a powerful email marketing solution focusing on automation.

Start your free trial of Mailchimp today

AWeber

AWeber is another popular email marketing choice known for its email delivery. Although it lacks advanced automation features like those on Mailmunch, it still delivers tools for campaign tracking, list management, and more.

On pricing, AWeber has an edge over Mailmunch, offering a free plan and scalable packages. The free plan includes basic features and caps the contact list at 500.

Get started with AWeber for free

Constant Contact

Constant Contact excels in event management and provides an extensive library of templates. However, unlike MailMunch, it lacks advanced personalization and segmentation options.

The good thing is that it offers a solid foundation for email marketing campaigns.

Start your free trial of Constant Contact

Other options: Best Mailmunch alternatives

Get Started with Mailmunch

Mailmunch’s focus on lead growth makes it an ideal software for collecting emails from your site. It allows users to create custom pop-up forms and scroll boxes for lead gen. 

Setting it up is easy and doesn’t require any tech skills. The best part is that it integrates with CRMs, e-commerce sites, and Zapier.

Start your free trial of Mailmunch today

FAQs