Learn about the best marketing SaaS solutions, comparison guides, versus articles, and marketing tips for small businesses.
10 Best Marketing Attribution Software & Tools
Ever struggled to see the full customer journey, battled annoying tracking restrictions and cookie limitations, or felt lost choosing the best marketing attribution software? As ...
Pasha Abdulov
How to Collect First-Party Data (11 best strategies)
With the imminent phasing out of third-party cookies, businesses are turning to strategies to collect first-party data instead. In this article, I’ll walk you through ...
Donny Gamble
What is Attribution Modeling? Definition, Types, & Tools
If you’ve ever dabbled in the marketing aspect of your business, I’m sure you’ve encountered the term attribution modeling. So, what’s it all about? As ...
Donny Gamble
What is Third-Party Data? Definition, Examples, & Providers
Third-party data has stirred up quite a bit of controversy in the advertising and research spaces. Despite the ongoing debates, it is estimated that worldwide ...
Donny Gamble
What is Zero-Party Data? Definition, Examples & Use Cases
Data can be a confusing subject, with a ton of different terms floating around. Have you ever heard someone talking about zero-party data and found ...
Donny Gamble
What is Return on Ad Spend? (ROAS) Formula & Definition
Are you ready to learn more about marketing? In this article, we are going to cover the key aspects of Return on ad spend (ROAS). ...
Donny Gamble
What is First Party Data? Definition, Examples, & Use Cases
In today’s digital landscape, new marketing buzzwords emerge and take the world by storm — and first-party data is no exception! Through the use of ...
Donny Gamble
Marketing Attribution: The Definitive Guide
Marketers today rely on multi-channel strategies to carry out online and offline marketing campaigns. This approach allows modern marketers to customize every step of the ...
Donny Gamble
Ad Tracking: What it is & How to Set it Up – Ultimate Guide
In modern marketing — the bustling arena of the world — it’s all about navigating data with extreme accuracy. Have you ever wondered about how ...
