Selzy Review: Features, Pricing, & Alternatives

Selzy is an efficient email marketing tool perfect for small businesses seeking ease of use and automation. However, it may fall short in advanced customization options.

Dive into our comprehensive Selzy review to discover its full potential and limitations.

SMB Guide’s Verdict for Selzy

I gave Selzy a 7.25 out of 10 due to its solid strengths and some notable weaknesses. The affordable pricing plans, including a free option, and the robust marketing automation capabilities really stood out to me.

I found the user interface intuitive, making it easy to navigate and use. However, I noticed some limitations in customization and personalization features, which might not meet the needs of people looking for advanced options.

The basic reporting tools and limited third-party integrations also posed challenges for those requiring detailed analytics and extensive compatibility.

Despite these issues, I still see Selzy as a reliable option, especially for those prioritizing ease of use and automation.

Factor	Rating (out of 10)
Pricing & Plans	8
Marketing Automation Capabilities	9
Email Builder	7
Personalization & Customization	6
Campaign Performance Tracking	6
User Interface and User Experience	8
Integrations and Compatibility	5
Customer Support	9
SMB Guide Rating	7.25

In this review of Selzy, I’ve followed SMB Guide’s detailed criteria for evaluating the email marketing software.

Pricing & Plans

Selzy offers four plans to choose from or the option to pay per email and send to unlimited contacts.

The pricing below is based on the contact list size. The price by email is $5 for 1,000 and scales up from there.

Free

A limited plan that requires no credit card – ever – to allow you to test the waters.

Price

• $0 per month
• $0 per year

Features

• Up to 1500 emails
• Up to 100 contacts
• Bulk emails
• Email builder
• Personalization
• Email analytics
• 24/7 support
• Website subscription forms
• Email automation
• Image storage
• Send time optimization

Who it’s for: The target audience/user types that can make the best of these

Lite

The lowest tier paid plan, this offers a few extra features

Price

• $7.50 per month (500 contacts)
• $63 per year (30% discount)

Features

• Everything as in the Free plan, but unlimited emails and 500 contacts. You can scale up your contacts as needed, but the monthly rate will increase accordingly. For instance, 1,000 contacts is $10/month and 7,500 contacts is $45/month.

Who it’s for: Growing businesses that need more than the limited free plan has to offer.

Standard

The most popular plan Selzy has to offer, this gives you more features than the Lite plan.

Price

• $10 per month (500 contacts)
• $84 per year (30% discount)

Features

• Everything in Lite plus:
• Online email marketing course and certification
• Anti-spam helper
• A/B testing
• Segmentation
• Email size check
• Email authentication check

Who it’s for: Growing businesses that want additional features

Premium

The top-of-the-line plan comes with all features, including the option to add full campaign management service.

Price

• Starting at $220 per month
• Annual pricing based on your monthly price

Features

• Everything in Standard, plus:
• Email deliverability tips
• Subject line assistant
• Full campaign management, including:
  • Email technical support (DKIM, DMARC, SPF)
  • Contacts import
  • Customer templates
  • Segmentation
  • Running campaigns
  • Full analytics setup
  • Training and consulting

Who it’s for: Larger businesses who want more features and to put their email marketing in the hands of experts.

Marketing Automation Capabilities

Selzy offers automation on the Standard plan, but not on the lower-tier plans

It has a ton of pre-built automation chains, and the option to build your own from scratch.

Choose one of the pre-built options to customize, or start from scratch with any of the following triggers:

• Add to List
• Subscribe to a List
• Add new tags

From there, you choose the list you want to apply the automation to. Then, you choose the action and condition. Options include:

• Send email
• Change field
• Add subscriber
• Delete subscriber
• Field value
• Presence in the lists
• Other options are listed as coming soon.

Email Builder

You can create email, SMS, Viber, and Telegram campaigns. For the purpose of this review, I’m testing an email campaign.

There are 75 system templates to choose from, or you can start from scratch.

Inside the drag-and-drop editor, you can also switch to the HTML editor and control the appearance on a more granular level.

Personalization & Customization

The personalization options available for the subject line. I didn’t see any way to add personalization to the email content itself.

Campaign Performance Tracking

I couldn’t get screenshots for my specific campaign because I did not send anything out since I don’t have a list. According to the Help documentation, you can see reporting options.

You can see data for the last 30 days or adjust the date range for additional data. You can see clicks, opens, and sends.

You can see the performance of several campaigns or several trigger-based emails. You can also compare lists, and even users.

User Interface and User Experience

I found the user interface to be easy to understand and navigate. Everything is clearly laid out on the left side. The only thing that took me a minute to find was the analytics data under Tools.

Though I’m confident in my tech expertise, I believe anyone with basic knowledge would be able to use this tool easily.

Integrations and Compatibility

Selzy offers a lot of integrations, including HubSpot, Google Analytics, Facebook, and other tools. It makes it easy to search and find tools you’re using to connect everything for your automation workflows.

Overall, Selzy’s integration and compatibility features are strong, especially for small to medium-sized businesses looking to streamline their marketing processes.

The ease of integration with key platforms and the ability to gather and utilize data effectively make it a compelling choice for those aiming to enhance their marketing efforts without getting bogged down in technical complexities.

It’s worth mentioning that unless you have a paid plan, your ability to process transactions with the integrations is limited.

Customer Support

One thing I like is that customer support is available all the time, even for free users. There’s no phone support, but email support is available. The response time was never more than a few hours, which is better than I can say for some other platforms out there.

But, if you need immediate assistance, there’s an extensive knowledge base to help you solve issues on your own. If you can’t find the answer you need and can’t afford to wait a few hours for an email, that could be an issue.

Selzy — Unique Features

Selzy offers the same features you’d expect from any email marketing platform, including automation and split testing. But, what really sets it apart is the email marketing course you’ll get access to on the standard plan or the option to have the Selzy team plan and execute your email marketing strategy on the Premium plan.

Other platforms don’t offer that, so this with affordability makes it stand out from the competition.

What the Experts Say About Selzy

Selzy had the following reviews:

• Capterra rating: 4.8/5 (110 reviews)
• GetApp rating: 4.8/5 (110 reviews)
• G2 rating:  4.7/5 (33 reviews)

Selzy streamlines our email marketing efforts by allowing us to easily communicate with our new app users about updates, new features, and collaborations with brands. Its automation tools enable us to set up workflows for timely messages, ensuring our users stay informed and engaged. With advanced segmentation, we can target specific user groups, maximizing the relevance and impact of our communications. This ultimately fosters stronger relationships with our users and enhances their overall experience with our app.

Duygu A., Co-founder – Verified Capterra review

My overall experience for the Selzy is very good, we love to work with Selzy, it’s make easy process for management of emails and have advance feature of auto respond. It’s cost effective and easy to handle software

Govind U., Business Development Executive – Verified Capterra review

Selzy Alternatives

Not 100% sold on Selzy? Check out these alternatives:

MailerLite

MailerLite offers a more extensive range of customization and personalization features, allowing users to create highly tailored email campaigns. It also provides more advanced reporting tools and a wider array of third-party integrations, giving businesses deeper insights and greater compatibility with other platforms.

MailerLite’s plans start at $10 per month, which is higher than Selzy’s, but the added features may justify the cost for those needing more sophisticated tools. A free plan is available that allows for more subscribers than the Selzy equivalent.

Sign up to MailerLite for free

Brevo

Brevo, formerly known as Sendinblue, offers more advanced SMS marketing and transactional email features, providing a broader communication toolkit for businesses. Additionally, Brevo provides comprehensive CRM capabilities, which allow for better customer relationship management and segmentation.

Brevo’s pricing starts at $9 per month, higher than Selzy’s, but the extensive feature set can benefit those needing more integrated marketing solutions. There’s a free plan available, too, though.

Sign up to Brevo for free today!

Mailchimp

Mailchimp offers extensive advanced features, including sophisticated audience segmentation, predictive insights, and a comprehensive marketing CRM. It also supports multi-channel marketing campaigns, including social media ads and landing pages.

Mailchimp’s pricing starts at $20 per month, which is higher than Selzy’s, but the robust feature set can justify the cost for businesses needing a versatile marketing platform.

Start your free trial of Mailchimp

Getting Started with Selzy

Selzy stands out with its user-friendly interface, advanced automation workflows, affordable price point, and ease of use. Whether you’re a small business or a seasoned marketer, Selzy’s features are designed to streamline your email marketing efforts and drive results without breaking the bank.

Ready to elevate your email marketing? Get started with Selzy today and experience the difference for yourself.

Get started with Selzy for free

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