Campaigner Review: Features, Pricing, & Alternatives

Fed up with email marketing software that lacks workflow automation for your sequences? Switch to Campaigner, which excels in segmentation and automation.

It also offers an intuitive email builder and 900+ customizable niche-specific templates. However, Campaigner has a drawback: its integration stack is small, making it rely on Zapier.

So, how does it perform as an email marketing and automation platform? Let’s find out in.

SMB Guide’s Verdict for Campaigner

Campaigner gets a 7.5 out of 10 rating.

It positions itself as dependable email marketing software that focuses on core functions like automation and segmentation. The intuitive email builder also allows marketers to create visually appealing email templates.

Campaigner also offers a comprehensive tracking feature providing real-time data on essential metrics. Upgrading to the top plan also provides an API for custom integrations and data transfer.

However, Campaigner has areas that need improvement. One is the integration stack, which relies heavily on Zapier. The other is customer support, which is slow, taking up to 24 hrs for feedback.

Overall, the software’s pros outweigh the drawbacks. It makes Campaigner suitable for mid-to-large businesses looking for advanced workflow automation and segmentation.

Factor	Rating (out of 10)
Pricing & Plans	7
Marketing Automation Capabilities	8
Email Builder	7
Campaign Performance Tracking	8
User Interface and User Experience	8
Integrations and Compatibility	8
Customer Support	7
SMB Guide Rating	7.5

In this review of Campaigner, I’ve followed SMB Guide’s detailed criteria for evaluating the email marketing software.

Pricing & Plans

Campaigner’s pricing model is straightforward. It offers three scalable plans but no free package. The good news is that the plans have a month-long free trial period.

Pricing depends on the number of contacts, and the billing cycle is only monthly.

Here are the plans:

Starter

It is an entry package offering decent features for small businesses.

Price

• Monthly: $59

Features

• Max of 5K contacts
• Social integration
• 900+ responsive templates
• Drag and drop editor
• Autoresponders
• Experiments
• Recurring Campaigns
• Suppression lists

Who it’s for: It fits businesses with a small subscriber list but needs a plan with basic segmentation and automation functionality.

Essential

It is an upgrade from the Starter plan, offering more capability and supporting a larger contact list.

Price

• Monthly: $179

Features

• All in the Starter plan
• Supports up to 25K contacts
• Dynamic content
• Custom branding
• E-commerce integrations
• Conversion tracking
• Localization
• Full code editor

Who it’s for: Businesses with a larger email list requiring more integrations and customization options.

Advanced

It is the top plan offering advanced functionality and larger email list support.

Price

• Monthly: $649

Features

• Purchase behavior
• All features in the Essential plan
• Automation workflows
• API Access
• Support of up to 100K contacts
• Static segment sampling
• Sales engineering

Who it’s for: Large enterprises with an extensive email contact list and require advanced automation.

Marketing Automation Capabilities

Campaigner provides a drag-and-drop interface for creating complex multi-step automation sequences. The software also supports branching logic, allowing users to create conditional actions based on multiple triggers.

From there, businesses can create personalized funnels that ensure contact lists receive relevant content based on interaction and behavior.

Campaigner also offers a broad range of triggers for initiating automated actions. These include:

• Time-based triggers: scheduled actions at intervals.
• User behavior triggers: Actions based on recipient actions like clicks, open rates, and more. 
• External event triggers: integrations with other applications like CRM updates.

Besides email, Campaigner integrates with social media and SMS marketing for multi-channel automation. It ensures coordinated campaigns that reach all customer touchpoints in the funnel.

Campaigner also supports dynamic content personalization within the workflows. Marketers can personalize the content based on subscriber attributes and behavior.

Email Builder

Campaigner offers users an extensive library of 900+ pre-made templates specific to various niches. The templates are responsive, high quality, and professional. The library has templates for almost any event, such as a promotion, newsletter, and more.

The email editor is its highlight, offering drag-and-drop functionality for all technical levels. Whether a beginner or a developer, users can customize the template designs, add images, and content blocks. 

Campaigner also ensures that the email templates are responsive on different screens, including mobile. It helps enhance the user experience when the emails render without issues. 

Users looking for an advanced way to improve the design of their email templates can export their HTML templates to the email editor. From there, they can add a personal touch or include an RSS feed.

After customizing the templates, Campaigner allows previewing and testing the emails across various devices and clients. It helps ensure consistency in rendering and readability for the subscribers. 

Campaign Performance Tracking

Campaigner allows businesses to track core email marketing metrics like ROI, conversions, CTR, and open rates. These metrics provide insights into campaign performance and engagement. 

Businesses will also receive a real-time reporting dashboard that gives an overview of the campaign’s progress. The dashboard allows marketers to see trends and make changes on the fly.

Campaigner also allows marketers to set goals for their campaigns such as sales or lead gen. The platforms also allow businesses to define their targets and track their performance against the industry benchmarks. 

Campaigner also provides an a/b testing tool with a straightforward setup. Marketers can then run split tests on their different email elements, such as content and subject lines.

From there, they can use the test results to optimize their campaigns. Campaigner also integrates with analytics platforms like Adobe and Google Analytics.

The integrations are handy in providing granular performance tracking and specific analytics.

User Interface and User Experience

Campaigner provides a user-friendly interface that simplifies email-making processes. The well-organized design has a straightforward menu and tabs, making navigation easy for first-time users.

Campaigner also provides an email editor with a drag-and-drop function and a library of 900+ templates. These help facilitate email customization, even for tech-savvy folks who like using HTML.

Users will also find email preview and testing tools to see how their emails appear on various screens and clients. It helps marketers understand what needs tweaking to avoid rendering issues. 

Campaigner also offers a customizable dashboard with shortcuts to frequently used functions. It helps improve the overall experience and save time.

Integrations and Compatibility

Campaigner integrates with well-known CRMs like Salesforce and HubSpot. However, it relies heavily on Zapier. The integrations are handy for syncing customer data for better targeting. 

Now, the integration difficulty depends on the specific application, but it’s generally straightforward.

Campaigner also offers an API in the top plan, ‘Advanced,’ for custom integrations and data scraping. API availability provides flexibility for businesses with unique needs and advanced automation needs.

Campaigner also integrates with e-commerce, social media, and analytics platforms for better reach and data collection. Some of the softwares include Facebook Leads, Magento, Adobe Analytics, and more.

Unfortunately, Campaigner lacks a dedicated mobile app for users on the go. The only way to access the platform is through a browser, which is a bummer.

Customer Support

The support options available on Campaigner are live chat, phone, and email. Users will find that the support is available around the clock, with live chat offering the quickest response in under 15 minutes.

Email and phone have a longer response time, taking up to 24 hours. However, the agents are helpful and they provide valuable feedback, even on technical inquiries. 

Users looking for self-help resources will find a knowledge base with articles and guides covering the software’s inner workings. Something to note is that Campaigner lacks a community forum, but it has an online presence on X. Instagram and Facebook.

Campaigner – Unique Features

Campaigner excels with its automation features, ensuring marketers never miss an opportunity to engage their audience. However, the platform offers more than automation capabilities.

Here are two other features unique to Campaigner.

• Geo-location Targeting: Marketers can create geo-targeted segments of their audience and send email campaigns relevant to their region. It helps ensure marketers create content-specific messages that fit the audience.
• SMS Marketing: Businesses can combine their email with SMS marketing and build powerful workflows to improve conversions. Combining both strategies helps reach a broader audience with a text-to-subscribe approach.

What Experts Say About Campaigner

Campaigner has a mix of positive and lukewarm reviews on sites like G2.com. Here is what the users said.

We use Campaigner for numerous purposes, including marketing directly to customers, distributing information to vendors and other interested parties, and media outreach. We have found it effective for all of these purposes, especially since it can handle all of these without interfering with the others.

Jerry M., PR Manager – Verified Capterra review

Overall, I like using Campaigner. I have become more proficient with the software. I am EXTREMELY thankful for the tech support. I always get the help I need and they are professional, quick, and reliable. If the tech support was not as great as it is, I would possibly seek out a different software, due to the spacing/formatting issues that seem to happen in each of my campaigns.

Holly K., Sr. Communications Advisor – Verified Capterra review

Campaigner Alternatives

At SMB Guide, we understand that not every business will find Campaigner the ideal email marketing software. So, we researched and found these three alternatives that offer what it lacks.

ActiveCampaign

It stands out with its native CRM and advanced marketing automation. Unlike Campaigner, ActiveCampaign offers more powerful email marketing through its CRM. It also offers sales automation, which makes it ideal for businesses looking for an integrated approach.

Sign up for your free trial of ActiveCampaign

Klaviyo

It specializes in email marketing for e-commerce businesses and has advanced segmentation capability. Unlike Campaigner, Klaviyo excels at cart abandonment recovery, product suggestions and more.

On pricing, Klaviyo offers three scalable plans including a forever-free package. Paid plans start at $45 monthly for up to 1500 contacts. It makes Klavito fit e-commerce businesses looking to increase engagement through personalized campaigns and drive sales.

Get started with Klaviyo for free

GetResponse

GetResponse is an all-inclusive email marketing software that excels in automation capabilities. However, unlike Campaigner, it offers a broader range of marketing tools, such as live webinars, landing pages, and more. 

Regarding pricing, GetResponse offers five scalable plans, including a freemium package. Paid plans start at $19 monthly for 1K contacts. It makes GetResponse suitable for SMBs looking for a comprehensive solution with extensive integration options and advanced automation.

Create a free GetResponse account

Get Started with Campaigner

Campaigner excels as an email marketing software for mid-sized businesses with larger contact lists. Marketers will find it offers key features that are lacking in most softwares, like autoresponders. 

Other features that stood out during our research were contact management, workflow automation, and segmentation.

Start your free trial of Campaigner today

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