7 Best SendGrid Alternatives & Competitors

Many users encounter challenges with SendGrid, such as deliverability issues and limited feature sets, prompting the search for more versatile solutions.

Brevo stands out as a leading alternative, offering robust features and an intuitive interface that caters to diverse marketing needs. 

With extensive experience in the email marketing field, I provide insights and recommendations to help you make informed decisions.

Keep reading to discover the best alternatives and elevate your email marketing strategy.

1. Brevo

Best for: growing businesses, customer service departments, and marketing teams

Pricing: Free – $669/mo

Brevo, formerly known as Sendinblue, is an all-in-one platform designed to enhance customer relationship management through email, SMS, and chat.

It offers strong features like email marketing, marketing automation, and CRM integration, making it ideal for businesses aiming to streamline multi-channel campaigns and efficiently manage customer data.

With its user-friendly suite of tools, Brevo supports companies in optimizing their marketing efforts and driving growth.

Features

• Email Marketing
• SMS Campaigns
• Marketing Automation
• CRM Integration
• Analytics
• Multichannel Campaigns

Brevo vs. SendGrid

Criteria	Brevo	SendGrid
Best For	Small businesses and ecommerce	Startups, enterprises, and developers
Standout Feature	Abandoned cart emails	Integration options through SMTP
Pricing	Free – $669/mo	Free – $900/mo

Conclusion

Brevo is a great choice for businesses of any size who want to manage multichannel marketing campaigns from one place. But, as your business grows, so will your monthly fee.

Sign up to Brevo for free

Try Brevo for free

2. Mailchimp

Best for: service-based businesses, start-ups, agencies, freelancers, and  eCommerce brands

Pricing: Free – $1,600/mo

Mailchimp is renowned for its user-friendly interface, making it accessible for businesses of all sizes to manage their email marketing campaigns effectively.

It offers comprehensive tools, including automation capabilities, to streamline marketing efforts and enhance engagement.

With a strong reputation in the industry, Mailchimp is a trusted choice for marketers looking to optimize their strategies.

Features

• Email Automation
• Segmentation
• A/B Testing
• Analytics
• Integrations
• Templates

Mailchimp vs. SendGrid

Criteria	Mailchimp	SendGrid
Best For	SMBs and enterprises	Startups, enterprises, and developers
Standout Feature	Multivariate & A/B testing	Integration options through SMTP
Pricing	Free – $1,600/mo	Free – $900/mo

Conclusion

Mailchimp provides users with a platform with all the tools and features they need to manage email marketing. However, the free plan has limitations, and the paid plans cost more as you grow, so it may not be the best answer for everyone.

Start your free trial of Mailchimp

Try Mailchimp for free

3. Klaviyo

Best for: eCommerce brands, agencies, and digital marketers

Pricing: Free – $2,315/mo

Klaviyo is a sophisticated email and SMS marketing platform designed to enhance brand growth through intelligent automation and data-driven strategies.

It offers powerful features such as marketing automation, a comprehensive customer data platform (CDP), and seamless ecommerce integrations. Klaviyo enables businesses to craft hyper-personalized messages that boost customer engagement across various channels.

Ideal for brands aiming to leverage data for more effective and targeted marketing, Klaviyo empowers companies to build stronger, more personalized relationships with their audience.

Features

• Email and SMS marketing
• Automation
• Segmentation
• Integrations
• Dynamic forms
• Customer profiles
• A/B testing

Klaviyo vs. SendGrid

Criteria	Klaviyo	SendGrid
Best For	eCommerce brands, agencies, and digital marketers	Startups, enterprises, and developers
Standout Feature	Pre-built report templates	Integration options through SMTP
Pricing	Free – $2,315/mo	Free – $900/mo

Conclusion

Klaviyo is a powerful email and SMS marketing platform that uses intelligent automation and data-driven strategies to create hyper-personalized messages, enhancing customer engagement and brand growth.

Get started with Klaviyo for free

Try Klaviyo for free

4. HubSpot Marketing Automation

Best for: growing businesses, enterprises, and digital marketers

Pricing: Free – $3,600/mo

HubSpot Marketing Automation is best for individuals and small businesses that need an all-in-one email marketing solution with CRM.

HubSpot Marketing Automation has a free option, but paid plans, depending on the plan and the number of contacts, could cost as much as $3,600 a month.

Features

• SEO recommendations and optimization
• Stripe payment processing
• Cookie management tools
• Ad retargeting

HubSpot vs. SendGrid

Criteria	HubSpot	SendGrid
Best For	Individuals and small businesses	Startups, enterprises, and developers
Standout Feature	Campaign management	Integration options through SMTP
Pricing	Free – $3,600/mo	Free – $900/mo

Conclusion

HubSpot Marketing Automation is a powerful tool designed to streamline marketing tasks and boost campaign effectiveness through intelligent automation.

By leveraging CRM data, it personalizes and automates marketing efforts, ensuring that each interaction is tailored to the audience’s needs.

Get started with HubSpot Marketing Automation for free

Try HubSpot Marketing Automation for free

5. Constant Contact

Best for: small businesses, agencies, and freelancers

Pricing: $12/mo – $80/mo

Constant Contact is a versatile digital and email marketing platform designed to help businesses create impactful online marketing campaigns.

It features user-friendly email marketing tools, customizable templates, and efficient list management capabilities, making it an ideal choice for small businesses aiming to enhance their online presence and drive revenue growth.

Features

• Drag-and-Drop Editor
• Email Templates
• List Management
• Automated Campaigns
• Advanced Analytics

Constant Contact vs. SendGrid

Criteria	Constant Contact	SendGrid
Best For	Small businesses, agencies, and freelancers	Startups, enterprises, and developers
Standout Feature	AI-powered spam detection	Integration options through SMTP
Pricing	$12/mo – $80/mo	Free – $900/mo

Conclusion

Constant Contact is a comprehensive digital and email marketing platform that empowers businesses to create effective online campaigns.

Start your free trial of Constant Contact

Try Constant Contact for free

6. ActiveCampaign

Best for: eCommerce brands, agencies, influencers, and SaaS businesses

Pricing: $15/mo – $1,169/mo

ActiveCampaign is a comprehensive marketing automation platform that excels in personalized email marketing, sales automation, and CRM integration.

It empowers businesses to automate interactions across multiple channels, enhancing customer engagement through tailored messaging.

With over 900 integration options, ActiveCampaign is adaptable to various business needs, making it suitable for companies of any size seeking to streamline their marketing efforts and drive growth through efficient automation.

ActiveCampaign vs. SendGrid

Criteria	ActiveCampaign	SendGrid
Best For	Solopreneurs, SMEs, and enterprises	Startups, enterprises, and developers
Standout Feature	Content-specific automation paths	Integration options through SMTP
Pricing	$15/mo – $1,169/mo	Free – $900/mo

Conclusion

ActiveCampaign is a versatile marketing automation platform that specializes in personalized email marketing, sales automation, and CRM integration, offering over 900 integrations to streamline customer engagement and marketing efforts for businesses of all sizes.

Start your free trial of ActiveCampaign

Try ActiveCampaign for free

7. GetResponse

Best for: Small businesses and entrepreneurs

Pricing: $19/mo – $1,099/mo

GetResponse is an all-in-one email marketing and automation platform designed to help businesses grow their audience and maximize revenue.

It offers AI-powered email marketing, comprehensive marketing automation, and seamless ecommerce integration.

GetResponse provides tools for content monetization, including the ability to create online courses and premium newsletters, making it an excellent choice for businesses seeking comprehensive marketing solutions.

Features

• Email Marketing
• Marketing Automation
• Landing Pages
• Webinars
• Advanced Analytics

GetResponse vs. SendGrid

Criteria	GetResponse	SendGrid
Best For	Small businesses and entrepreneurs	Startups, enterprises, and developers
Standout Feature	Comprehensive marketing automation	Integration options through SMTP
Pricing	$19/mo – $1,099/mo	Free – $900/mo

Conclusion

GetResponse is a versatile email marketing platform that caters to businesses of all sizes. Its user-friendly interface and various features like automation, landing pages, and webinars make reaching your audience both simple and effective.

Start your free trial of GetResponse

Try GetResponse for free

Which SendGrid alternative should I use?

Choosing the right email marketing automation solution ultimately depends on your specific needs, budget, and the features that matter most to you.

Whatever your preference may be, take the time to explore these alternatives and find the one that resonates with your goals—your ideal email marketing partner is just a click away!

A quick recap of SendGrid alternatives:

1. Brevo
2. Mailchimp
3. Klaviyo
4. HubSpot
5. Constant Contact
6. ActiveCampaign
7. GetResponse