Mailmodo Review: Features, Pricing, & Alternatives

Do you struggle with creating interactive emails that get high engagement? Try using an email marketing software. Mailmodo excels at it, offering tools for creating email automation sequences that elevate your revenues.

However, Mailmodo has some downsides. It has a small integration stack and relies heavily on Zapier. So, how does it perform, and can it connect with e-commerce platforms?

Let’s find out in this Mailmodo review.

SMB Guide’s Verdict on Mailmodo

Mailmodo gets an 8.4 out of 10 rating.

It stands out with its innovative AMP emails, which help businesses improve engagement and sales. The platform also offers 500+ pre-made templates and a drag-and-drop email builder to customize email campaigns.

Combining all these factors is why it got a high rating in this review. However, Mailmodo can improve in some areas. It lacks deeper analytics and has a small integration stack, making it rely heavily on Zapier.

Overall, Mailmodo is suitable for businesses looking to leverage interactive emails to drive conversions and engagement.

Factor	Rating (out of 10)
Pricing & Plans	8.5
Marketing Automation Capabilities	9
Email Builder	9
Campaign Performance Tracking	8.5
User Interface and User Experience	8
Integrations and Compatibility	7
Customer Support	9
SMB Guide Rating	8.4

In this review of Mailmodo, I’ve followed SMB Guide’s detailed criteria for evaluating the marketing automation software.

Pricing & Plans

Mailmodo offers its users three plans that include a three-week free trial period. Signing up doesn’t require credit card info, and the plans rise with tiers.

Billing is monthly or annual, and picking yearly pre-payments comes with perks like a 20% discount. However, Mailmodo lacks a forever-free plan, unlike most competitors.

Here are the plans offered:

Lite

It is the entry plan, and it supports up to 2500 contacts but offers basic email marketing functionality.

Price

• Monthly: $49
• Yearly: $468

Features

• Basic integrations
• 20k email credits
• 5 API requests/ sec
• Live chat and email support
• AI-powered content creation
• One custom domain
• 100k custom events
• One team member

Who it’s for: Startups with a small contact list looking for basic email creation and sending capabilities.

Pro

It is an upgrade and mid-tier package offering more functionalities than the Lite plan

Price

• Monthly: $99
• Yearly: $948

Features

• All features in the Lite plan
• 175k custom events
• A/B testing
• Email click maps
• Timezone based scheduling
• Assisted onboarding
• Custom branding on the footer
• Send time optimization
• Upload templates

Who it’s for: Mid-sized businesses looking for more email creation customization options and campaign optimization.

Max

It is the top plan, offering premium features like dedicated support and more customization options.

Price

• Monthly: $199 
• Yearly: $1908

Features

• All features in the Pro plans
• Export campaign data via API
• Dedicated onboarding
• Unlimited active journeys
• 250K custom events
• Supports four custom domains
• 100K active contacts
• Advanced integrations

Who it’s for: Large agencies with extensive contact lists that need advanced automation capabilities for their email campaigns.

Marketing Automation Capabilities

Marketers can create complex marketing workflows on Mailmodo using its visual drag-and-drop interface. It allows marketers to use branching logic and conditional actions to design automation sequences based on user interaction.

For example, a marketer can set a condition like, “If a subscriber clicks on a link, send them a follow-up email (A); otherwise, send them a follow-up email (B).”

The ability to personalize the emails makes it easier to create targeted content based on their previous interactions. 

Mailmodo also offers various triggers that can help initiate automation actions. These include time-based, user behavior, and external event triggers. The flexibility helps ensure the campaigns are timely and highly responsive.

Marketers looking for other automation capabilities beyond email will find that Mailmodo supports SMS and social media. Users can integrate platforms like Facebook and Twilio (SMS) for multi-channel marketing strategies.

The approach allows businesses to have coordinated and consistent messaging across platforms. Regarding dynamic personalization, Mailmodo stands out through its AMP email capabilities.

It lets marketers personalize the email content using real-time subscriber attributes and behavior data. Through it, marketers can create relevant and engaging emails, enhancing deliverability and conversion.

Email Builder

Mailmodo offers 500+ pre-made templates that are fit for various purposes, like onboarding, event booking, and more. 

The templates are modern, high quality, and professional, which helps ease the email creation.

Mailmodo also provides an email builder with a drag-and-drop function. Marketers can use it to add elements, customize, and tweak the overall layout of the emails without coding skills. 

Mailmodo optimizes all templates for mobile devices, ensuring a better user experience across screens. The templates automatically adjust the elements and designs, offering a consistent viewing on any device.

Marketers who prefer to code their custom templates will find that Mailmodo offers HTML and AMP elements for editing. It is a function that allows granular customization, especially for users with advanced personalization needs. 

Mailmodo also includes preview and spam testing features that marketers can use. The preview function lets users visualize how their emails appear across devices and clients. 

It is a crucial function that helps ensure consistency and optimal display. The software also includes spam testing capabilities to test the deliverability.

Campaign Performance Tracking

Mailmodo offers campaign tracking and performance metrics to help evaluate its success. The main metrics it measures are open, bounce, unsubscribe, and CTR rates. 

Mailmodo also provides a real-time dashboard that allows marketers to monitor their campaign performance. Users get up-to-the-minute insights, enabling them to tweak the marketing strategies depending on emerging trends.

Mailmodo also allows marketers to set and track their campaign goals. Whether they set brand awareness, lead generation, or conversion goals.

It’s a function that helps marketers align their marketing with broader business goals and compare with industry benchmarks.

Mailmodo provides A/B testing capabilities for marketers to run tests on various email elements. The software provides in-depth analysis of the tests and helps users make improvements. 

Now, Mailmodo lacks built-in tools for granular analytics. So, marketers looking to use third-party analytics tools must integrate them with Zapier. The integration process is seamless, and with tools like Google Analytics, users can better understand their campaign performances.

User Interface and User Experience

Mailmodo’s interface is modern, with a well-organized menu. The tab structure separates the different functions, simplifying navigation during email creation, management, and more.

The email editor with a drag-and-drop function further enhances usability. It allows marketers to create visually appealing emails without needing coding skills.

The email builder is handy in helping users customize the templates, even using HTML and AMP elements.

Mailmodo offers a diverse range of pre-made templates that help speed up email creation. 

The templates are in categories based on purpose or industry. The grouping provides a starting point for businesses when creating their email campaigns.

Mailmodo provides email preview and testing capabilities. Marketers can see how their emails appear on various devices and clients. Users can also run spam tests to optimize for better deliverability.

The feature ensures the emails look professional and reach their intended subscribers without going to the spam folder.

The platform also provides a customizable dashboard for marketers to create a personalized workspace. Users can add shortcuts to frequently used functions like contact lists and reports.

Integrations and Compatibility

Mailmodo integrates with well-known CRMs like HubSpot and MailChimp. The integration process is straightforward and takes a few clicks. It allows marketers to sync and manage their campaigns directly from the CRMs.

The compatibility ensures marketers can use existing CRM data to create targeted email campaigns.

Mailmodo also provides APIs and webhooks for integrating custom systems. The handy function allows businesses to use custom apps to streamline their workflows. 

Mailmodo supports integration with e-commerce platforms. These include Shopify, WooCommerce, and Magento. The capability allows marketers to sync customer data, track purchase behavior, and trigger automated campaigns based on events. 

Mailmodo also supports integration with social networks like Facebook for content sharing. The handy function allows marketers to extend their reach, which improves engagement.

Unfortunately, Mailmodo lacks a dedicated mobile app for creating, sending, and managing campaigns. However, the platform is accessible on browsers, whether on desktop or mobile.

Customer Support

Mailmodo support is only available through live chat and email for entry plans. The top plan includes phone and Slack. Live chat and Slack are the quickest, with a response in less than 5 minutes. 

Email and phone take longer, with up to 8 hours of wait time. The agents are helpful with feedback and knowledgeable about technical issues, which is a plus.

Users looking for self-help resources will find video tutorials, guides, podcasts, courses, and e-books. The resources are comprehensive and cover various topics, including the software’s inner workings. 

The platform also has a community of experts who offer SEO, marketing, e-commerce, and more guidance.

Mailmodo – Unique Features

Mailmodo excels as an email creation software that helps marketers send interactive emails to increase conversion. However, beyond email creation, Mailmodo offers more advanced functionality.

Here are two features that make it stand out.

• Email Creation with AI: Mailmodo uses GPT4 to help users create catchy subject lines and campaign content. It helps fast-track content creation and avoid writer’s block when creating copy.
• Google Postmaster Integration: Marketers can connect with Google Postmaster to improve email deliverability. The tool supports whitelisting email IDs, email authentication, and more.

What the Experts Say About Mailmodo

Mailmodo has received hundreds of positive and lukewarm reviews on sites like G2.com. Here is what the users said.

I have just recently started to use it. I see that it has nice options like an easy way to get the authorization to send AMP messages, the possibility to create action based auto-responders with triggers, and to integrate with ecommerce sites like Shopify (or it is in the roadmap). And that is being developed fast.

Raul F., Marketing Manager – Verified Capterra review

Overall, a good experience. I did need to contact their customer support twice to get 121 help with using their API with general webhooks. Once we figured out how to get personalization fields in, it worked fine. I appreciated their support with it.

Daniel H., CEO – Verified Capterra review

Mailmodo Alternatives

At SMB Guide, we understand marketers have varying needs and will find Mailmodo not suitable enough for their needs. So, we researched and found three alternatives that offer what Mailmodo lacks.

Mailchimp

It is a comprehensive CRM that offers businesses of all sizes a suite of tools for creating email campaigns. With a focus on automation and design, Mailchimp shares similarities with Mailmodo. 

Both offer an email editor with a drag-and-drop function and HTML editing capability. The difference is that MailChimp’s feature set is broader, specifically in marketing and e-commerce integration.

Start your free trial of Mailchimp today

Constant Contact

Constant Contact excels in event management and provides an extensive library of templates. However, unlike MailMunch, it lacks advanced personalization and segmentation options.

The good thing is that it offers a solid foundation for email marketing campaigns.

Start your free trial of Constant Contact

ActiveCampaign

It stands out with its native CRM and advanced marketing automation. Unlike Mailmodo, ActiveCampaign offers more powerful email marketing through its CRM. It also offers sales automation, which makes it ideal for businesses looking for an integrated approach.

Sign up for your free trial of ActiveCampaign

Get Started with Mailmodo

Mailmodo leverages AMP emails to help businesses improve engagement and sales. Its powerful workflow automation, drag-and-drop email editor, and support are its main selling points. 

These, among other unique features, empower marketers to create dynamic email campaigns.

Start your free trial of Mailmodo today!

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