BigMailer Review: Features, Pricing, & Alternatives

Trying to find an email marketing tool that can send personalized emails at scale? Start using BigMailer. It is a modern email marketing tool that consolidates promotional and transactional emails on one platform.

However, BigMailer has its weaknesses. It lacks advanced analytics reporting and also relies on Zapier for integration. So, what makes it stand out?

Let’s find out in this BigMailer review.

SMB Guide’s Verdict for BigMailer

BigMailer gets an 8.2 out of 10.

It excels in advanced segmentation, single-point brand management, and two built-in email editors. The editors offer flexibility to users, such as using HTML to customize the email templates to include RSS feeds. 

The software also offers white-label solutions to franchises, agencies, and consultants, enhancing value proposition.

However, BigMailer has areas that need improvement. One is the integration stack that heavily relies on Zapier and Integromat. The other is basic analytics reporting.

The good news is that the benefits of the platform outweigh the drawbacks. It makes BigMailer suitable for SMBs that need advanced email customization options and workflow automation.

Factor	Rating (out of 10)
Pricing & Plans	9
Marketing Automation Capabilities	8
Email Builder	9
Campaign Performance Tracking	8
User Interface and User Experience	8
Integrations and Compatibility	7
Customer Support	9
SMB Guide Rating	8.2

In this review of BigMailer, I’ve followed SMB Guide’s detailed criteria for evaluating the email marketing software.

Pricing & Plans

BigMailer offers a simple pricing structure of four scalable plans, including a freemium. The good thing is that signing up for the free plan doesn’t require entering credit card information.

The billing cycle is monthly, and here are the plans:

Startup

The free entry plan offers the basic features and supports up to 1K contacts.

Price

• Monthly: Free

Features

• Supports one domain
• Supports three landing pages
• Supports up to 5 users
• Supports connecting Amazon SES

Who it’s for: It suits solopreneurs with a small email list and needs basic email marketing features.

Business basic

It is a paid plan and an upgrade supporting up to 5K contacts.

Price

• Monthly: $20

Features

• Supports up to 20 users
• Offers live chat and email support
• Supports three domains
• Supports up to 5 landing pages
• Amazon SES integration

Who it’s for: Small businesses with a growing email list and need to manage their different brands in a central spot.

Business pro

It shares similarities with the Basic plan, supporting up to 5K contacts but with more add-ons.

Price

• Monthly: $20

Features

• Supports up to 50 users
• Offers live chat and email support
• Supports five landing pages
• Supports up to 3 domains

Who it’s for: It suits mid-sized businesses with a growing contact list looking for more capable email marketing campaign features.

Agency

It is the top plan that can support over 300+ contacts.

Price

• Custom

Features

• White-label option
• Supports up to 100 users
• Supports five site domains
• Supports ten landing pages

Who it’s for: Large enterprises and agencies with an extensive email list and need white-label features.

Marketing Automation Capabilities

BigMailer allows users to create intricate marketing workflows through conditional actions and branching logic. It also allows marketers to personalize customer journeys based on attributes like behavior and set conditions.

The software also supports various triggers that help initiate automated actions. These include:

• External events: integration with other systems like CRM.
• User behavior: Mainly based on subscriber actions like CTR, conversions, and more.
• Time-based: Mostly based on specific events, dates, and more.

BigMailer also supports multi-channel automation. Marketers can use Zapier to integrate SMS and social media into the platform. While it has some limitations, it still ensures consistency across all marketing platforms.

Dynamic content personalization is one of BigMailer’s strong features. Marketers can use subscriber data to create custom email content within the workflows.

It involves:

• Using dynamic product suggestions depending on browsing behavior and history.
• Using custom fields in the email templates to add personal info.
• Adding conditional content blocks to showcase various content depending on set criteria.

Email Builder

BigMailer offers an extensive library of 80+ pre-made templates specific to different industries. The templates are visually appealing and professional. 

Marketers will also find two built-in email editors: classic HTML and drag and drop. The classic editor suits users with tech skills, while the drag and drop is for any user.

Users can use the editors to customize their pre-made email templates or create one from scratch. The editors allow adding videos, images, elements, and more. The two editors’ availability allows users to switch between them, offering versatility.

BigMailer also offers preview and testing capabilities. Marketers can preview their email designs to see how they render on devices and clients. The software also includes spam testing features to optimize deliverability.

Campaign Performance Tracking

BigMailer offers a tracking and reporting feature for monitoring campaign performances. The tool measures unsubscribes, bounce rates, open rates, CTR, and complaints.

The platform’s real-time dashboard allows marketers to understand their campaign impact and where it needs improvement.

Marketers can also create and track campaign goals like sales and lead growth. It helps businesses align their goals with measurable benchmarks. 

BigMailer also offers an A/B test tool for testing different variations of the email elements. These include the subject line, design elements, and content. After running the tests, the software provides results that drive optimization decisions.

Marketers looking to get granular campaign analytics will find BigMailer integrates with analytics tools. A common one is Google Analytics. The integration allows businesses to get a holistic view of their strategies and see where they need tweaking.

User Interface and User Experience

The BigMailer Interface is modern but complex to navigate. The features are not openly accessible and require a few clicks. Beginners will have a steep learning curve to understand the software’s inner workings.

BigMailer also offers two built-in email editors and 80+ pre-made, customizable templates. The templates are specific to different niches, making them easy for users to pick. The email editors are also intuitive, offering versatility when using HTML or drag-and-drop. 

Marketers can also preview their email templates after designing them to see how they appear on different clients and devices. It is a crucial feature that ensures the emails deliver optimal user experience.

Integrations and Compatibility

BigMailer integrates with famous CRMs like Zoho and Salesforce. However, the native integration stack is small. It requires using Zapier or Integromat to connect most third-party applications. 

BigMailer provides an API and Webhooks for custom integrations. The APIs allow users to create workflows that automate processes that improve their campaign performances. The APIs offer flexibility that suits businesses with advanced data management and unique integration needs. 

Marketers with e-commerce platforms on Shopify can also integrate BigMailer and sync customer data. The e-commerce integration allows businesses to create more targeted campaigns based on subscriber behavior, among other attributes. 

BigMailer also integrates with analytics platforms such as Google Analytics for granular reporting. The third-party tools help track campaigns and provide a holistic overview of conversion data.

It is through it businesses can tweak their strategies to fit new trends.

Customer Support

BigMailer’s only available support options are live chat and email. The response times on the live chat are under 5 minutes, while on email, they are up to 6 hours. The agents are helpful with their feedback, and they understand technical issues. 

Marketers looking for self-help resources will find a help center with guides, documentation, a demo, and an FAQ section. The documentation is in-depth, covering topics like ways of creating webhooks and other inner workings.

The FAQ section covers topics on pricing and add-ons. BigMailer lacks a community forum, but users can opt for the affiliate program to earn commissions.

BigMailer – Unique Features

Besides consolidating brand email campaigns in one place, BigMailer offers other unique capabilities. Here are two that make it stand out.

• White-Label Email Marketing: It is an option for agencies, franchises, and consultants. BigMailer gives your business DNS records to point your custom domain to theirs. It then turns on the white-label flag for your account.
• Single-Point Brand Management: Businesses can add multiple brand campaigns under one user account and manage them on the dashboard. The dashboard allows marketers to switch between the brands and reports and make real-time adjustments where necessary.

What the Experts Say About BigMailer

BigMailer has received many positive and lukewarm reviews on G2.com on its inner workings.

Here is what the users said:

We have been looking for a new mailing provider for our business, both marketing and transactional emails, Setup has been quick and easy, customer service top notch, they are always available to help and fine tune our campaigns. Our results have really improved and we are looking to grow and make each campaign even better with Big Mailer.

Boris K., Senior Manager – Verified Capterra review

I will gradually move all my funnels and all my contacts to BigMailer. The software that I use in parallel has many bugs, others that I used in the past were very expensive. Maybe 5 to 10 times more than BigMailer.

Bogdan P., Administrator – Verified Capterra review

BigMailer Alternatives

At SMB Guide, we understand that BigMailer email marketing software won’t fit every business model and strategy. So, we researched and found these three ideal alternatives that offer what it lacks.

Brevo

Formerly called Sendblue, Brevo offers an all-inclusive suite beyond email marketing. It includes SMS and CRM functionality, giving it an edge over BigMailer. Brevo also provides advanced marketing automation and transactional email functionality. 

Regarding pricing, it offers four scalable plans that include a forever-free package. The paid plans start at $9 monthly, supporting 500 contacts. It makes Brevo suitable for SMBs looking for an all-around solution that integrates email marketing with CRM.

Sign up to Brevo for free today!

ActiveCampaign

ActiveCampaign provides a comprehensive array of email marketing solutions. It sets itself apart with its better CRM and sales automation features.

The pricing plans for this software start at $15 a month.

ActiveCampaign may be a better option if you need a platform for both email marketing and CRM.

Sign up for your free trial of ActiveCampaign

Klaviyo

Klaviyo is a marketing automation platform similar to BigMailer. It’s known for its seamless integration with ecommerce platforms. While both platforms excel in data-driven marketing with highly granular segmentation and automation capabilities, Klaviyo is better suited for smaller businesses.

Get started with Klaviyo for free

Get Started with BigMailer

BigMailer delivers on function and affordability as an email marketing software. Its selling points are its white-label options for agencies, advanced segmentation, and single-point brand management.

Sign up to BigMailer for free

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