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Read our review guidelines.
- User friendly interface
- AI powered reporting
- Forecasting tool
- 100+ integrations
- No A/B split testing
- Requires tech skills to set up
Do you find it challenging as a marketing head or CFO to allocate a marketing budget effectively? Does the budgeted amount get an ROI?
If you struggle with these factors, you need a platform to streamline your marketing strategies. ASK BOSCO is a SaaS software that uses AI to analyze your marketing campaign data and recommend actionable insights.
The platform personalizes reporting dashboards and performance forecasting with an accuracy of 96%. Think of it as having an online marketing guru at your fingertips.
Now, how do ASK BOSCO’s features work? How can ASK BOSCO compare to the competition?
This ASK BOSCO review looks to discuss the core features, use cases, pros and cons, and user feedback of the software.
Let’s dive in!
SMB Guide’s Verdict for Ask Bosco Software
After a first-hand experience with ASK BOSCO, we give it a rating of 9 out of 10, and here is why. The software is intuitive and simple to use.
In addition, the AI-powered platform allows marketing teams to gain insights into their campaigns and make better decisions.
Users can also view campaign performance analytics on the platform’s customizable dashboard.
We can confidently say that Ask Bosco suits anyone who needs to:
- Use AI to save money and time.
- Automate workflows and marketing.
- Link their data source and get an all-rounded view of marketing analytics.
- Receive data-driven suggestions and insights into their strategies.
|Rating (out of 10)
|Pricing & Plans
|Ad Campaign Tracking
|Audience and Traffic Source Analysis
|User Interface and User Experience
|Integrations, Compatibility, & Supported Platforms
|SMB Guide Rating
In this review of ASK BOSCO, I’ve followed SMB Guide’s detailed criteria for evaluating the marketing attribution software.
Pricing & Plans
Ask Bosco doesn’t display the prices of their plans. The only way to get the pricing is by contacting customer support and getting a quote.
Now, if you want to have a feel for the tool, you can book a free demo through their website. Here are some features you will get when you subscribe to their plans:
- Algorithmic modeling
- Keyword mapping
- 180+ integrations
- Predictive analytics
- 100+ monthly questions for each user
- PDF and CSV report format options
- Share reports via email or link
Who it’s for: Ask Bosco is ideal for SMEs and online marketers looking to optimize and streamline their marketing campaigns through AI insights.
Ad Campaign Tracking
It is a core feature of this software, where it tracks multiple marketing campaigns in one dashboard. The best part is linking your display ad networks like FB or Google Ads and receiving real-time ad campaign performance data.
Now, to get a detailed analysis of your ad campaign, you can ask ASK BOSCO any question. For example, which Google ad campaign has the most CTR?
How are my FB ads performing? It will prompt Ask Bosco to send you a report or a suggestion about your ad campaign.
Another impressive aspect of Ask Bosco is that you can see CPC for a specific campaign, clicks, and all data impressions. Through the data, you can compare the ad campaigns and see the bottlenecks and how they affect ROI.
This software optimizes campaigns and lets you get insights on streamlining targeting, quality, and ad relevance.
The accuracy of tracking conversions is another standout feature of ASK BOSCO. Users can use the platform to create conversion tracking depending on their chosen strategies.
For example, a user can use pixel-based tracking to place a code snippet on their website that triggers conversions from online traffic.
In addition, users can use server-to-server integration, where they send conversion data from their server to Ask Bosco. The best part is users can ask the tool conversion-related questions.
For example, which device type are my conversions coming from? Or, Are my email campaigns getting conversions? Ask Bosco will generate a report answering the queries and even offer a suggestion.
Another standout aspect of Ask Bosco is access to conversion data, where you can see the conversion cost, rate, and volume. In addition, a user can compare the data against other periods and see where to improve to boost ROI.
This tool is invaluable for businesses that need to optimize their conversions. The platform’s reports and recommendations can help users improve their sales pages, CTAs, and more.
Audience and Traffic Source Analysis
It is another standout feature of Ask Bosco, where users can segment and target an audience depending on their defined criteria, like behavior or demographics.
For example, Ask Bosco can help create and manage your target audience on various purposes and platforms.
In addition, a user can view audience data such as engagement, value for each segment, size, and more. The best part is that a user can compare the data against other segments and get an insight into how they affect ROI.
Ask Bosco also can track and assess the traffic source’s performance on your website. For example, the SERPs’ organic and paid traffic, referrals, email campaigns, or social platforms paid and organic traffic.
In addition, users can view the quality, volume, CTR, and CPA for the traffic source. This software can be valuable to any business that wants to use its traffic insights to optimize its campaigns.
It can help them improve their email marketing and SEO strategies.
Online marketing has challenges, like knowing how marketing channels build conversions and sales. Through attribution modeling, users can assign value to a marketing channel in the sales funnel.
Now, a user can get data and insights into customer interaction on the website with Ask Bosco. In addition, they can view how they progress through the sales funnel.
The best part is users can ask the software questions like, In which ways does email affect conversion? Or which among my channels has the best ROI?
The platform answers the queries by generating a report and suggestion. Depending on your business goals, there are several attribution models you can pick from, like position-based, linear, first or last click, and more.
In addition, users can tweak their models to fit a set of criteria. ASK BOSCO is a platform that can help businesses optimize their attribution model to fit their budget across various marketing channels.
A/B tests are crucial in evaluating a marketing campaign where you compare and optimize ad copy and landing pages. By integrating third-party A/B testing tools like Google Optimize or Optimizely, users can test the data provided by ASK BOSCO.
The best part is the insights a user gets can help them tweak their sales and landing pages for conversion. For example, a user can ask, Ask Bosco A/B testing queries like which sales page has the highest bounce rate?
Or which ad variation is receiving the lowest CTR? It will prompt Ask Bosco to generate a report and suggestions.
Creating, managing, and assessing A/B test results with Ask Bosco is simple. In addition, users can optimize the results by using its AI algorithm to pick the best-performing ad variations and nudge more traffic to them.
User Interface and User Experience
Ask Bosco has an easy-to-use UI, making navigating the menu bar, voice assistant, and chat simple. Users can access the menu bar’s dashboard, settings, reports, and audiences.
If a user has a question, they can use the live chat to get feedback. Now, if you prefer voice commands, the voice assistant is responsive.
Ask Bosco’s design is clean with a modern touch, with colorful themes and icons. In addition, the charts and reports are easy to understand and visually attractive.
The best part is that users can customize the charts and reports. Onboarding on Ask Bosco is easy. They provide tutorials, “how to” guides, and FAQs.
Users also can personalize their experience with name greetings and relevant question recommendations.
Integrations, Compatibility, & Supported Platforms
ASK BOSCO integrates with 100+ platforms and tools primarily used in digital marketing. Some popular integrations are Shopify, Google Analytics, MailChimp, Facebook Ads, and more.
In addition, sharing or exporting data is simple through platforms like Zapier, Google Sheets, Slack, and more.
Now, if you have a custom application that you would like to integrate with Ask Bosco, you can use APIs.
Another standout aspect of this software is its compatibility with Windows, Linux, and macOS. Now, Ask Bosco is a web-based software, and accessing it is easy through a browser with HTML 5.
However, the software doesn’t offer a mobile app yet.
The customer support offered by ASK BOSCO is decent. We could reach them quickly through live chat, but email and phone are also effective.
If you want more information on the platform’s inner workings, there are articles and an FAQ section you can check. Ask Bosco also has a Facebook page where you can interact with other users.
ASK BOSCO – Unique Features
ASK BOSCO provides remarkable features to optimize your marketing campaigns and improve ROI. Now, some unique features of it make this software stand out from the competitors, and they are:
- Natural language Q&A: This feature allows users to ask any related question and receive data-driven reports and recommendations.
- Integrations: Ask Bosco integrates with 100+ software and platforms that users can use to optimize and get a holistic view of their campaigns.
- Customization: Users can customize their reporting and dashboard to display their business marketing campaigns’ crucial KPIs and metrics.
“Ask Bosco is a software that we created to empower online marketers through AI. The goal is to make marketing analytics simple, fun and fast.“— John Readman, CEO & Founder of ASK BOSCO
What the Experts Say About ASK BOSCO
ASK BOSCO has received many positive online reviews from users and experts on popular sites like G2.
Let’s look at what they said:
Felix E, PPC Executive, said, “We needed a platform to help plan marketing campaigns for our changing targets. Ask Bosco helps us plan our digital marketing campaigns based on data instead of uncertainty.”
Jen B, Marketing Director, said, “We were looking for a system that can provide a centralized dashboard for all our marketing campaigns. Ask Bosco to help with it, and now it saves us time and money while improving performance.”
Abigael N, Digital Marketing Executive, said, “Ask Bosco is helping to streamline our business analysis, which improves efficiency. Reporting is now simpler.”
ASK BOSCO Alternatives
If Ask Bosco doesn’t work for you, here are some alternatives.
Semrush is a SaaS platform that offers content marketing strategies like SEO and PPC for content marketers. This platform uses AI to analyze keywords and content that can help you rank higher than competitors.
Since Semrush and Ask Bosco use AI-powered algorithms to generate reports and suggestions, users can implement them in their strategies.
Semrush plans are publicly displayed on its website, unlike Ask Bosco, and they offer a free plan. The free plan offers basic features for beginners, but by upgrading to the premium plans, you access advanced features.
The premium plans cost $129.95 per month and the price increases as you upgrade to higher tiers.
This platform is ideal for marketers and SMEs needing a tool to improve their online reach through SEO.
HubSpot’s free CRM powers your customer support, sales, and marketing with easy-to-use features like live chat, meeting scheduling, and email tracking.
Think CRM software is just about contact management? Think again. HubSpot CRM has free tools for everyone on your team, and it’s 100% free.
SimilarWeb is a SaaS platform that specializes in web analytics and performance. The platform packs remarkable features to help users gain insights into their competition and customers.
Users can leverage this software to estimate rival websites’ traffic volume, source, and top keywords. SimilarWeb plans pricing is public on their website, unlike Ask Bosco, and they have a free plan.
The free plan offers basic features that beginners can use, but upgrading to higher plans gives access to premium features. The paid plan starting price is $125 per month, and the prices rise as you upgrade.
SimilarWeb is ideal for businesses that need an analysis tool to help them improve their targeting and lead generation.
Getting Started with ASK BOSCO
Small businesses and online marketers will find value in Ask Bosco to streamline their Ad marketing strategies. The software packs remarkable features that can help them optimize their marketing campaigns.
Getting started with Ask Bosco is simple. Start by signing up through the Ask Bosco website or booking a demo.
So, don’t wait until your marketing campaigns get out of hand! Get started today!
What is Ask Bosco software used for?
Businesses use Ask Bosco to predict their ad spending to achieve success. The tool combines marketing data and algorithms to create customized dashboards and market forecasts.
Is Ask Bosco a CRM or SaaS?
Ask Bosco is a SaaS provider with a CRM platform available through the Internet. Any SME or marketer can use the tool for marketing services or products and the IoT.
Does Ask Bosco require coding?
No, as an admin, you don’t require any coding skills to manage the software. However, possessing a fundamental understanding of coding can be beneficial in configuring the tool to align with your specific business needs.
The ASK BOSCO® Index is a measure of your online footprint and how effective you are with investment in organic and paid media channels.
Product Brand: BOSCO™