Marketing

Learn about the best marketing SaaS solutions, comparison guides, versus articles, and marketing tips for small businesses.

How to Build an Email List for Free (11 Proven Strategies)

Building a solid email list often feels like an uphill battle. You have many competitors vying for attention, so growing your subscriber base organically might ...

Pasha Abdulov

ActiveCampaign Review: Features, Pricing, & Alternatives

ActiveCampaign is an all-in-one marketing platform that lets you create targeted email campaigns, automate marketing tasks, and manage customer relationships. Launched in 2003, the platform ...

Pasha Abdulov

How to Do Email Marketing (9 Steps to Getting Started)

Email marketing is more powerful than you might think, thanks to its ability to directly reach target audiences in a personalized manner. In this guide, ...

Pasha Abdulov

15 Emerging Mobile Marketing Trends & Stats in 2025 & Beyond

One can argue that mobile marketing has now become the primary channel for all forms of marketing. With over 7.2 billion smartphones around the world, ...

Mughees Mehmood

20+ Email Marketing Statistics & Facts in 2025

Email marketing remains a cornerstone of digital marketing strategy in 2024, helping businesses achieve unrivaled ROI and engagement potential. This article goes through over 20 ...

Beatrice Manuel

20+ Marketing Automation Statistics & Facts

Marketing automation has transformed the way businesses function, providing solutions to reduce activities, improve client interaction, and increase ROI. With significant technology breakthroughs, analyzing the ...

Beatrice Manuel

What is Email Automation & Best Tools You Should Use?

Have you ever wondered how businesses can send timely, personalized emails to thousands of customers with just a few clicks?  The answer is email automation.  ...

Beatrice Manuel

What Is the Average Open Rate for Email Marketing in 2025?

The average open rate for email marketing in 2024 is 37.72% across all industries. It is a pivotal benchmark for businesses to gauge the effectiveness ...

Jessica Pereira

10 Future Marketing Automation Trends to Watch in 2025

With the rapid development of artificial intelligence, the coming years are bringing about a great deal of change in the marketing landscape. Marketing professionals and ...

Beatrice Manuel

What is Email Marketing & How to Get Started Today?

Imagine having a direct line to your customers, a way to reach them wherever they are, at any time of day.  That’s the power of ...

Beatrice Manuel

12 Email Marketing Best Practices That Still Work

Did you know that a data-based strategy is one-half of the two most effective tools for a marketer? The other one is email marketing best ...

Jessica Pereira

What is Email Autoresponder & How Does It Work?

Building lasting connections with customers and accomplishing business goals rely on maintaining contact with your email subscribers. It takes a lot of time and effort ...

Beatrice Manuel