7 Best Drip Alternatives & Competitors

If Drip’s limitations, such as the lack of mobile applications and the absence of a free plan, are impacting your marketing capabilities, it might be time to consider other solutions. 

ActiveCampaign emerges as our top choice, delivering extensive email marketing automation, robust CRM functionalities, and a user-friendly mobile app that keeps you in control wherever you are.

Yet, ActiveCampaign isn’t your only option. We’ve compiled a list of six additional alternatives that cater to a variety of business requirements, each featuring its own unique benefits and pricing models.

Explore these 7 Drip alternatives to find the perfect platform that will enhance your marketing efforts.

1. ActiveCampaign

Best for: eCommerce brands, agencies, influencers, and SaaS businesses

Pricing: $15/mo – $1,169/mo

ActiveCampaign is a comprehensive marketing platform that enables you to design targeted email campaigns, automate marketing processes, and oversee customer relationships.

Features

• Multi-step Marketing Automation: Streamline your campaigns by setting up automated sequences that trigger based on customer actions and behaviors.
• Marketing CRM: Manage customer relationships efficiently with integrated tools that track interactions and engagement, helping to personalize communication.
• AI Content Generation: Leverage artificial intelligence to create compelling content for emails, social media, and other marketing materials quickly and effectively.
• Branching & Routing: Optimize your marketing efforts by directing leads through personalized paths based on their responses and engagement levels.
• Dedicated Account Team: Benefit from personalized support with a team assigned to your account, ensuring tailored guidance and assistance for your marketing needs.

ActiveCampaign vs. Drip

Criteria	ActiveCampaign	Drip
Best For	Solopreneurs, SMEs, and enterprises	Ecommerce businesses
Standout Feature	Predictive sending	Behavior-based automation
Pricing	$15/mo – $1,169/mo	$39/mo – $1,999/mo

Conclusion

ActiveCampaign offers a wide range of functionalities, particularly its robust automation capabilities. While these features can cater to various user requirements, be prepared to invest some time in mastering the platform.

Start your free trial of ActiveCampaign

Try ActiveCampaign for free

2. Klaviyo

Best for: eCommerce brands, agencies, and digital marketers

Pricing: Free – $2,315/mo

Klaviyo is a top-notch marketing automation platform crafted to provide personalized experiences for customers.

Features

• Customer Profiles: Access comprehensive profiles that aggregate customer behaviors and preferences, enabling targeted marketing strategies.
• Personalization Options: Tailor content to individual customer profiles for more relevant and impactful email communications.
• Automation Workflows: Establish automated email sequences triggered by specific customer actions, enhancing marketing efficiency.
• Customizable Forms: Design personalized forms to capture leads and collect customer data directly from your website or landing pages.
• AI-Generated Subject Lines: Leverage AI technology to create engaging subject lines that boost open rates and interaction.

Klaviyo vs. Drip

Criteria	Klaviyo	Drip
Best For	eCommerce brands	Ecommerce businesses
Standout Feature	Conversion tracking	Behavior-based automation
Pricing	Free – $2,315/mo	$39/mo – $1,999/mo

Conclusion

Klaviyo is a top-tier email and SMS marketing solution tailored for online businesses. With its advanced automation features, targeted segmentation capabilities, and wide range of integrations with well-known e-commerce platforms, it serves as a powerful resource for boosting customer engagement and driving growth.

Sign up to Klaviyo for free

Try Klaviyo for free

3. Mailchimp

Best for: service-based businesses, start-ups, agencies, freelancers, and  eCommerce brands

Pricing: Free – $1,600/mo

Mailchimp is a flexible marketing platform celebrated for its user-friendly interface and extensive feature set. It offers robust email marketing capabilities, including automation, segmentation, A/B testing, and comprehensive analytics.

With excellent customer support and easy integration with various platforms, Mailchimp is a preferred choice for businesses of all sizes.

Features

• Analytics: Monitor and evaluate the performance of your email campaigns with detailed reports.
• Integrations: Effortlessly connect with other tools and platforms to enhance your email marketing strategy.
• Email Automation: Send personalized emails automatically based on user actions or predefined triggers.
• Segmentation: Categorize your audience based on specific criteria to deliver relevant content.
• A/B Testing: Compare different email versions to see which one yields better engagement and conversion rates.

Mailchimp vs. Drip

Criteria	Mailchimp	Drip
Best For	SMBs and enterprises	Ecommerce businesses
Standout Feature	Multivariate & A/B testing	Behavior-based automation
Pricing	Free – $1,600/mo	$39/mo – $1,999/mo

Conclusion

Mailchimp provides a robust email marketing automation tool that caters to nearly any business, featuring both free and pay-per-use plans.

It excels at segmenting lists, sending promotional emails, managing campaigns, and monetizing email marketing efforts.

Start your free trial of Mailchimp

Try Mailchimp for free

4. Omnisend

Best for: Ecommerce businesses aiming to advance their sales and revenue.

Pricing: Free – $1,914/mo

Omnisend is an automation platform for email and SMS marketing, crafted to assist businesses in managing and optimizing their marketing campaigns.

Features

• Web Push Notifications: Send timely alerts to users even when they are not actively browsing your website, ensuring ongoing engagement.
• Pre-built Workflows and Segments: Utilize ready-made automation workflows and audience segments to streamline your marketing efforts and save time.
• Pop Ups, Signup Forms & Landing Pages: Create customized pop ups and forms to capture leads and enhance user engagement on your site.
• Sales & Performance Reports: Access detailed reports to analyze sales data and campaign performance, helping you make informed marketing decisions.
• List Cleaning Tool: Maintain a healthy email list by identifying and removing inactive or invalid contacts to improve deliverability and engagement.

Omnisend vs. Drip

Criteria	Omnisend	Drip
Best For	Ecommerce businesses	Ecommerce businesses
Standout Feature	A/B testing & automation splits	Behavior-based automation
Pricing	Free – $1,914/mo	$39/mo – $1,999/mo

Conclusion

Omnisend is an ideal tool for brands and e-commerce marketers aiming to grow through effective email marketing. Its user-friendly interface makes it easy to use and get started quickly, with ample support available.

With integrations to popular apps and platforms, you can seamlessly incorporate Omnisend into your existing business processes.

Sign up to Omnisend for free

Try Omnisend for free

5. Campaign Monitor

Best for: Businesses struggling with segmentation and email content personalization.

Pricing: Free – $999/mo

Campaign Monitor is an email marketing platform that provides powerful tools for creating personalized email campaigns, automation, and detailed analytics.

Features

• Segmentation Tools: Organize your audience into specific groups based on demographics or behavior for targeted marketing efforts.
• Campaign Tags: Use tags to categorize and easily manage your marketing campaigns for better organization and tracking.
• In-app Billing Management: Streamline your billing process directly within the platform for a more efficient financial management experience.
• Custom Coded Templates: Create personalized email templates with custom code for unique designs that align with your brand.Advanced Link Tracking: Monitor and analyze the performance of links within your campaigns to optimize engagement and conversions.

Campaign Monitor vs. Drip

Criteria	Campaign Monitor	Drip
Best For	Businesses of all sizes	Ecommerce businesses
Standout Feature	Advanced link tracking	Behavior-based automation
Pricing	Free – $999/mo	$39/mo – $1,999/mo

Conclusion

Overall, Campaign Monitor is a solid choice for small to medium-sized businesses seeking flexible email marketing software. Its features are well-suited for new marketers aiming to launch their first campaigns effectively.

6. Kit

Best for: Content creators, bloggers, and small business owners.

Pricing: Free – $2,599/mo

Kit is an email marketing platform tailored for creators, including bloggers, podcasters, and online course instructors.

It aims to assist users in expanding their audience and fostering meaningful connections through customizable email campaigns, automation, and landing pages.

Features

• Visual Automation Builder: Create and customize complex email automation workflows using a user-friendly drag-and-drop interface.
• Email Sequences: Set up automated email series that nurture subscribers through targeted messaging over time.
• Subscriber Tagging: Organize and segment your audience by tagging subscribers based on their behavior and preferences for more personalized campaigns.
• Landing Page Templates: Access a variety of customizable landing page designs to capture leads and promote your offerings effectively.
• Advanced Reporting: Gain insights into campaign performance with detailed analytics that help you track engagement, conversions, and overall effectiveness.

Kit vs. Drip

Criteria	Kit	Drip
Best For	Content creators, bloggers, and small businesses	Ecommerce businesses
Standout Feature	Visual automation templates	Behavior-based automation
Pricing	Free – $2,599/mo	$39/mo – $1,999/mo

Conclusion

Kit empowers individuals and small businesses to concentrate on content creation while managing email marketing efficiently with tools for automation, segmentation, and customizable forms.

Its straightforward design and creator-centric features make it an excellent option for those aiming to grow their community and monetize their content.

Sign up to Kit for free today

Try Kit for free

7. Brevo

Best for: growing businesses, customer service departments, and marketing teams

Pricing: Free – $669/mo

Brevo, previously known as Sendinblue, is an all-inclusive digital marketing platform tailored for businesses of any size.

Features

• CRM Integration: Seamlessly connect your customer relationship management system for better data management and targeting.
• Marketing Automation: Automate your marketing tasks to save time and enhance efficiency.
• Analytics: Gain insights into your campaign performance with detailed reporting and analysis.
• SMS Campaigns: Reach your audience instantly through targeted SMS marketing messages.
• Email Marketing: Create and send engaging email campaigns to nurture your audience and drive conversions.

Brevo vs. Drip

Criteria	Brevo	Drip
Best For	Small businesses and ecommerce	Ecommerce businesses
Standout Feature	Abandoned cart emails	Behavior-based automation
Pricing	Free – $669/mo	$39/mo – $1,999/mo

Conclusion

With features like CRM integration, audience segmentation, and personalized messaging, Brevo enables businesses to streamline their marketing processes and strengthen customer relationships.

Its intuitive interface and scalable solutions make it a flexible option for companies aiming to enhance their marketing strategies.

Sign up to Brevo for free

Try Brevo for free

Which Drip alternative should you use?

When selecting an alternative to Drip, it’s essential to assess your unique marketing needs, including automation capabilities, integration flexibility, and customer support.

Each of the options listed below shines in different areas, ensuring you can find the perfect fit for your business to enhance your marketing strategy. 

Here are the top 7 Drip alternatives to consider:

1. ActiveCampaign
2. Klaviyo
3. Mailchimp
4. Omnisend
5. Campaign Monitor
6. Kit
7. Brevo