7 Best Campaign Monitor Alternatives & Competitors

At SMB Guide, we spent the last couple of weeks evaluating the 7 best Campaign Monitor alternatives to see which truly drives conversions.

We tested them, assessing their affordability, user experience, and features. While each had its strength, Klaviyo stood out with its versatility.

Klaviyo is our pick because it offers cheaper plans, advanced features, and the best user experience.

It also provides an all-rounded solution with CRM, automation tools, and excellent multichannel marketing. However, there is a learning curve, especially for new users.

1. Klaviyo

Best for: eCommerce brands, agencies, and digital marketers

Pricing: Free – $2,315/mo

Klaviyo excels as email marketing software built for e-commerce businesses. It offers integrations with popular systems like Shopify, Magento, and WooCommerce. 

It also offers advanced segmentation capabilities, enabling personalized marketing campaigns. Klaviyo also stands out with its multi-channel marketing, supporting SMS, email, and mobile push notifications.

Features

• Automated flows
• Web forms
• Integrations and APIs
• Advanced reporting

Klaviyo vs. Campaign Monitor

Criteria	Klaviyo	Campaign Monitor
Best For	eCommerce brands, agencies, and digital marketers	Agencies and small businesses
Standout Feature	Pre-built report templates	Marigold Liveclicker Express
Pricing	Free – $2,315/mo	Free – $999/mo

Conclusion

Klaviyo is an effective email marketing software for e-commerce businesses. Its advanced reporting, affordable plans, and segmentation make it a go-to choice.

Get started with Klaviyo for free

Try Klaviyo for free

2. Mailchimp

Best for: service-based businesses, start-ups, agencies, freelancers, and  eCommerce brands

Pricing: Free – $1,600/mo

Mailchimp is one of the pioneer email marketing software that has evolved to include CRM and automation features.

One feature that makes Mailchimp stand out is its content creation features. It now includes creative assistants and generative AI for content creation and campaign design.

Features

• Behavioral targeting
• Social media marketing
• Detailed marketing reports
• 250+ integrations

Mailchimp vs. Campaign Monitor

Criteria	Mailchimp	Campaign Monitor
Best For	SMBs and enterprises	Agencies and small businesses
Standout Feature	Multivariate & A/B testing	Marigold Liveclicker Express
Pricing	Free – $1,600/mo	Free – $999/mo

Conclusion

Mailchimp delivers an all-rounded marketing solution for all business types. Its AI marketing tools, audience management, and integrations make it stand out.

Start your free trial of Mailchimp

Try Mailchimp for free

3. Constant Contact

Best for: small businesses, agencies, and freelancers

Pricing: $12/mo – $80/mo

Constant Contact excels at offering small and growing businesses access to marketing automation tools. The tools help SMBs create automated workflows that are ideal for e-commerce businesses.

Constant Contact also includes omnichannel marketing, integrating with social media, SMS, and email.

Features

• 300+ integrations
• Polls and Surveys
• Contact management
• Marketing campaign calendar

Constant Contact vs. Campaign Monitor

Criteria	Constant Contact	Campaign Monitor
Best For	Small businesses, agencies, and freelancers	Agencies and small businesses
Standout Feature	AI-powered spam detection	Marigold Liveclicker Express
Pricing	$12/mo – $80/mo	Free – $999/mo

Conclusion

Constant Contact offers SMBs a good blend of starter features, a month-long money-back guarantee, and 300+ integrations. These features, among others, make it easy for e-commerce businesses to create effective marketing campaigns.

Start your free trial of Constant Contact

Try Constant Contact for free

4. HubSpot Marketing Automation

Best for: growing businesses, enterprises, and digital marketers

Pricing: Free – $3,600/mo

HubSpot offers an all-inclusive solution that integrates email marketing, automation, and CRM. It also offers excellent contact management, social media integration, and advanced reporting tools.

Combining these and other features makes it versatile and suitable for most business types.

Features

• SEO recommendations and optimization
• Stripe payment processing
• Cookie management tools
• Ad retargeting

HubSpot vs. Campaign Monitor

Criteria	HubSpot	Campaign Monitor
Best For	Individuals and small businesses	Agencies and small businesses
Standout Feature	Campaign management	Marigold Liveclicker Express
Pricing	Free – $3,600/mo	Free – $999/mo

Conclusion

HubSpot offers an all-rounded solution that includes CRM, email marketing, and automation tools. Its main selling points are its ad management, HubSpot ecosystem, and free plan.

Get started with HubSpot Marketing Automation for free

Try HubSpot Marketing Automation for free

5. Brevo

Best for: growing businesses, customer service departments, and marketing teams

Pricing: Free – $669/mo

Brevo has evolved to become an all-rounded marketing hub that delivers CRM, automation tools, and email marketing.

Brevo also excels at trigger-based and transactional emails. Not only that, it features a powerful visual workflow builder.

Features

• Multi-channel marketing
• Advanced Segmentation
• Shared inbox
• Marketing automation

Brevo vs. Campaign Monitor

Criteria	Brevo	Campaign Monitor
Best For	Small businesses and ecommerce	Agencies and small businesses
Standout Feature	Abandoned cart emails	Marigold Liveclicker Express
Pricing	Free – $669/mo	Free – $999/mo

Conclusion

Brevo delivers an all-inclusive marketing hub offering affordable plans, automation tools, and CRM. It is a go-to choice for small and growing businesses struggling with omnichannel marketing and automation.

Sign up to Brevo for free

Try Brevo for free

6. ActiveCampaign

Best for: eCommerce brands, agencies, influencers, and SaaS businesses

Pricing: $15/mo – $1,169/mo

ActiveCampaign is feature-rich and offers advanced automation tools, reporting, and analytics. Its extensive features make it suitable for businesses with larger email lists, given the entry plan can support up to 250k contacts.

Another standout feature of ActiveCampaign is its high-quality support, available through live chat, email, and phone.

Features

• Multi-step marketing automation
• 900+ automaton recipes
• Pipeline management
• 900+ integrations

ActiveCampaign vs. Campaign Monitor

Criteria	ActiveCampaign	Campaign Monitor
Best For	Solopreneurs, SMEs, and enterprises	Agencies and small businesses
Standout Feature	Content-specific automation paths	Marigold Liveclicker Express
Pricing	$15/mo – $1,169/mo	Free – $999/mo

Conclusion

ActiveCampiagn suits small and growing businesses struggling with automating their workflows and getting in-depth reporting. Its main selling points are its extensive trigger range, 900+ integration stack, and CRM.

Start your free trial of ActiveCampaign

Try ActiveCampaign for free

7. Kit

Best for: bloggers, course creators, marketers, and podcasters

Pricing: Free – $2,599/mo

Kit caters to content creators, bloggers, and small businesses, offering tools for building and growing their email lists.

Creators can create landing pages, email sequences, automate campaigns, and send newsletters through it. The platform is also easy to use, with an intuitive interface.

Features

• Email broadcasts and sequences
• Sponsor network
• RSS feed
• Landing pages and forms

Kit vs. Campaign Monitor

Criteria	Kit	Campaign Monitor
Best For	content creators, bloggers, and small business owners	Agencies and small businesses
Standout Feature	Visual automation templates	Marigold Liveclicker Express
Pricing	Free – $2,599/mo	Free – $999/mo

Conclusion

Kit is a creator marketing platform offering powerful tools for building, managing, and growing email lists. Its selling points are its creator network, free plan, and visual automation.

Start your free trial of Kit today

Try Kit for free

Which Campaign Monitor alternative should I use?

Campaign Monitor stands out through its easy-to-use features that simplify tracking and automating customer journeys.

However, the above 7 best Campaign Monitor alternatives offer more flexibility in their features than what’s on Campaign Monitor. 

Here is a summary of the software benefits to the end user.

1. Klaviyo
2. Mailchimp
3. Constant Contact
4. HubSpot
5. Brevo
6. ActiveCampaign
7. Kit