Expert insight and analysis on the latest SaaS products.
What is Third-Party Data? Definition, Examples, & Providers
Third-party data has stirred up quite a bit of controversy in the advertising and research spaces. Despite the ongoing debates, it is estimated that worldwide ...
Donny Gamble
What is Zero-Party Data? Definition, Examples & Use Cases
Data can be a confusing subject, with a ton of different terms floating around. Have you ever heard someone talking about zero-party data and found ...
Donny Gamble
What is Return on Ad Spend? (ROAS) Formula & Definition
Are you ready to learn more about marketing? In this article, we are going to cover the key aspects of Return on ad spend (ROAS). ...
Donny Gamble
What is First Party Data? Definition, Examples, & Use Cases
In today’s digital landscape, new marketing buzzwords emerge and take the world by storm — and first-party data is no exception! Through the use of ...
Donny Gamble
Marketing Attribution: The Definitive Guide
Marketers today rely on multi-channel strategies to carry out online and offline marketing campaigns. This approach allows modern marketers to customize every step of the ...
Donny Gamble
Ad Tracking: What it is & How to Set it Up – Ultimate Guide
In modern marketing — the bustling arena of the world — it’s all about navigating data with extreme accuracy. Have you ever wondered about how ...
Donny Gamble
How to Become a Bookkeeper (7 Easy Steps)
Are you looking for a career that’s both rewarding and accessible? Bookkeeping may be the right one for you! Bookkeepers are the financial backbone of ...
Donny Gamble
13+ Applicant Tracking System Statistics & Trends
Applicant tracking systems (ATS) refer to software solutions that assist recruiters and hiring managers in streamlining and automating parts of the hiring process. The main ...
Beatrice Manuel
How to Start a Bookkeeping Business (7 Steps)
Bookkeeping is a rewarding venture for those with a knack for numbers and a passion for business and financial management – and given its importance ...
Donny Gamble
Bookkeeping Basics for Beginners: The Definitive Guide
Bookkeeping basics can take you far. If you’re someone who’s involved with finance or business, a foundation in bookkeeping will either directly benefit you in ...
Donny Gamble
What Does a Bookkeeper Do?
Bookkeepers are an integral part of society. If not for the profession, businesses would struggle to make financial decisions and run their operations! However, it’s ...
Donny Gamble
Small Business Bookkeeping for Beginners
Because it requires an eagle eye for detail, bookkeeping is a daunting task – especially for small businesses where so many things are going on ...
